Brand Management• Formulating and activating marketing calendar for the entire region to drive revenue and reach.• Responsible for the development and implementation of ATL / BTL and Digital Marketing strategy in close coordination with Trade. • Ensuring good visibility for both In-store and out-store.• Use consumer insights to drive Product positioning, New Products and Increased customer acquisition in specific segments of Brand Awareness, Consideration, TOM, • Effective roll out of New Product Launches across the region .• Executing digital Marketing campaigns with in the region.• Development of Marketing Collaterals as per the defined brand guidelines.• Responsible for building strong vendor base and ensure effective vendor management.b) Branded Retail• Planning strategic placement of Branded Retail stores across the region.• Working closely with HO for conceptualizing store design• Ensuring execution of Branded Retail stores as per the Brand Guidelines.• Driving Business from the Brand Shop Channel and ensure growth as per company targets.

a) Product Management• Closely work with R&D teams & Cross Functional Teams to ensure New Product Planning, development and Launches.• Conceptualize, develop and integrate New product strategy for Replacement & OEM’s• Conceptualize, Design & Implement Product Road Map / Product strategies for replacement market.• Formulate GTM strategies to meet business growth of volume, market share and profitability. • Monitoring product portfolio on set objectives of share of New Products, product mix and its enrichment in order to increase overall profitability of the portfolio.• Launching consumer and Trade programs/schemes to drive sales growth and garnering higher share of account from existing and new network.• Competition tracking and analysis, with respect to product, pricing, promotions & placement. • Data driven decision making - analysing inputs from primary and secondary researches.(GFK,ATMA,LMC etc) • Develop sales and profitability with existing as well as new Channels.b) Product Marketing• Ensuring both in-store and out-store visibility of strategic products across the channel.• Manage and drive dealer loyalty Programme, resulting in sales growth and long term dealer association.• Devising and executing marketing activities (BTL/ATL) while keeping a track of competitive environment.• Strategically planning the Roll out of Product launches gaining benefit of sales, market penetration and consumer perception.• Development and rollout of marketing collaterals to support sell-out at stores.• Defining product pricing to support company objective of growth and profitability.• Training sales teams to build robust sales capabilities.•

a) Brand Management• Formulating and activating marketing calendar for the entire region to drive revenue and penetration.• Responsible for the development and implementation of ATL / BTL / Digital strategy in close coordination with trade. • Ensuring good visibility for both In-store and out-store.• Use consumer insights to drive Product positioning, New Products and Increased customer acquisition in specific segments of Brand Awareness, Consideration, TOM, • Effective roll out of New Product Launches across the region as per the Brand Guidelines.• Executing digital Marketing campaigns with in the region.• Development of Marketing Collaterals as per the defined brand guidelines.• Responsible for building strong vendor base and ensure effective vendor management.b) Branded Retail• Planning strategic placement of Branded Retail stores across the region.• Working closely with HO for conceptualizing store design• Ensuring execution of Branded Retail stores as per the Brand Guidelines.• Driving Business from the Brand Shop Channel and ensure growth as per company

a) Retail Marketing • Devising Integrated Marketing plans for key retail channel partners creating new exciting opportunities for customers to build repeat walk-ins. • Responsible for BTL activations to drive Footfall, Increase sales and create customer excitement in the Exclusive Channel through innovative marketing programs. • Brand building through direct promotion to end customers. • Focus on generating ROI through the marketing campaigns. • Analysis of marketing strategies being adopted by competition, and devising future course of action.• Regular interaction with key channel partners, for effective launch of marketing Campaigns. • Finalization of customer centric schemes for product promotions and Marketing Campaigns. • Development of In - Shop promoter program for the company. • Building a strong Brand equity through the influencers and indirect channel. b) Business Development – Brand Shop Channel • Identification of new and unrepresented towns for Brand Shop Channel Expansion. • Selection of the right channel partner for Brand Shop Business. • Roll out of Shop-In-Shop concept for Multi Brand outlets

a) Branch Retail Marketing • Drafting and executing yearly marketing calendar as per the allotted budgets in order to achieve the sales targets and market share.• Responsible for BTL activations to drive Footfall, demand generation and create customer excitement in the Retail Channel through innovative Trade marketing programs.• Media Planning and Buying, facilitating ATL promotion for the product in focus.• Managing Brand visibility both In-store and out-store across the channel.• New Product Launches and merchandising at key counters.• Devising Trade and Consumer Promos, to support sales targets • Responsible for marketing budget utilization, handling an yearly budget of 1.5 cr (app)• Vendor Management and coordination for smooth execution of marketing campaigns.• Study competitor marketing and promotional strategies and strategizing future actionables • Analysis of marketing research agency’s reports so as to ascertain the direction for future course of action.a) Sell-out Management• Strategizing Sell-out across the categories and achievement of growth targets.• Responsible for end to end Promoter Management and hiring.• Ensuring Sales of focused products through promoter channel.

a) Channel Sales• Distribution Management • To identify, interact and built an amicable association with financially strong and reliable dealers and distributors, thus achieving deeper market penetration and improved market share. • Helped in Increasing the territory sales volume by 24%• Responsible for the sale of the whole range of lighting products with proper placement on all possible prospective counters.