• Leading Paid marketing Team for Health and Travel insurance business. • Increase revenue from paid marketing channels keeping cost of acquisition in control.• Responsible for preparing marketing plans and executing strategies to achieve KPIs.• Leading quarterly reviews with top management to discuss the performance of paid marketing initiatives.• Working alongside team members to manage different paid marketing platforms such as Google, Facebook, Bing, and affiliate partners. • On-boarding and negotiating affiliate partners to ensure effective communication.• Coordinating with different teams like sales, tech, branding, legal to streamline workflow to achieve targets.• Monitor customer acquisition process post-acquisition of leads to ensure high conversion of leads and hence better return on effort.• Manage marketing tags through GTM and make better use of audiences from Google Analytics in Google Ads.

• Leading Paid media activities of Nestle nutrition category. Managing and coordinating with team members on different paid marketing platforms like Google, Facebook, Amazon, Flipkart, Affiliates and parenting platforms.• Working with leading vendors and media partners like Hotstar, Zee5, Paytm, Mediakart, etc.• Planning and Managing performance-oriented ROI ecommerce campaigns on Amazon for baby nutrition products like Ceregrow, Nangrow, Lactogrow, etc• Creating web marketing proposals for clients to enhance their overall web presence & maximize online marketing ROI for their portals.• Lead meetings with Nestle Brand & Marketing team and make strategies for brands on different digital channels.

• Managing paid marketing channels for Health and Car Insurance vertical using digital platforms like Google, Facebook, Bing, Natives and Affiliates.• Running performance-oriented search campaigns for lead generation for Health and Car Insurance & maintaining KPIs around these campaigns that are decided each month based on business objectives.• Running growth campaigns on Google Display (specifically Google Discovery), Youtube, Facebook, Bing and native platforms like Taboola and Outbrain.• Handling App marketing for company on Google and Apple Search Ads.• Review meetings with Business Heads and product teams for performance and targets.• Audience profiling and customer insights analysis and putting the findings in machine learning like Google or Facebook for better optimization.• Analyzing data and prepare reports to check profitability of each channel for monthly review with top management.

Responsibilities:• Generating leads for student accommodations in UK, Australia & Ireland using Google Search ads, Remarketing ads, DSA campaigns. • Running remarketing and interest-based campaigns across Facebook, Instagram stories campaigns and Twitter follower campaign.• Managing the huge UK account and categorizing them into different themes (city, property, university) and tracking the performance of account using Google Analytics.• Generating custom reports in Analytics as per structure of campaigns and preparing weekly and monthly reports theme wise using pivot and calculated fields.• Preparing and executing plan of action theme wise based on reports generated.• Managing a budget of 70 lacs to 1 Crore for UK Account during peak season.• Competitor Research using VPN and taking necessary actions.• Handling a team of two members and assigning of tasks for proper workflow.

Responsibilities:• Creating Strategy for the growth of the assigned IT Technology Domain• Creating/Managing Campaigns for Advanced, Gulf and Africa focused on Revenue.• Defining the Organization’s Digital Marketing Goals with Coordination of Technical Managers, Sales Representatives & RTC Team (24x7 Real Time Chat), to ensure the proper implementation of the Digital Marketing Strategy. • Market Research & Analysis for the Campaigns.• Lead Generation through Google AdWords Search Ads, Bing Ads, Display Marketing, Remarketing, Facebook Ads, Facebook Retargeting, YouTube Ads, Dynamic Search Ads & LinkedIn Ads• Keywords Research, Budget Planning, Biding Strategies, Location Targeting etc.• Improving Quality Score of the Campaigns by increasing relevancy of the keywords with in an ad group & with the corresponding ads & web pages.• Landing Page Optimization, Competitor Research.• Working with Team, Coordination with Different Departments.• Coordination with Google Representatives.• Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitor demographics & other key factors to give us meaningful insights for expansion.• Google Tag Manager: setup & installing GTM, create and manage marketing tags, triggers and variables using GTM.• Creating Revenue Report every month by extracting Registration (Sales) Data from Microsoft Dynamics CRM & tracking growth of the assigned Technology Domain on monthly & quarterly basis.• Management of Multiple Google AdWords Accounts with MCC• Tracking conversion rates and making improvements to the website.• RLSA Ads – Creating RLSA (Remarketing Lists for Search Ads) Campaigns retargeting website visitors on Google Search Network

Responsibilities:• Handling Enterprise Accounts that included key clients like Fortune Hotels, Groupon, Sarovar Hotels, Venus Remedies & some real estate businesses.• Strategizing SEM campaigns & interacting with the clients to meet their requirements.• Prepare & run campaigns for Groupon deals in a given time frame & maximize the leads for their deals.• Generating Hotel Booking enquiries for Fortune Hotel, member of ITC's hotel group & chain of 70 Sarovar Hotels over India.

• Personally handling Paid Search & Display Advertising campaigns with budgets higher than 15-20 Lacs per month. Apart from this, handling social ad campaigns on Facebook.• Strategizing SEM campaigns sand optimizing websites for search engines owned by company to enhance overall web presence & maximize online marketing ROI for their portals.• Monitor web properties and evaluate their online marketing campaigns effectiveness. Create custom reports, perform actual analysis to track consumer behaviour and present key analytic findings and related solutions to senior management.• Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitor demographics & other key factors to give us meaningful insights for expansion.

• Perform on-page optimization and off- page optimization of a website.• Analyze and review Meta Tags including H1, ALT tags and Link Building.• Track, optimize and report on SEO performance to the senior management team.• Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitor demographics & other key factors to give us meaningful insights for expansion.• Analyze the website using Google Webmasters Tool and Social Media Optimization.