Taking care of North and West India for BTL activation

This venture started in June 2019 to provide the updates about appliance industry. We are covering the Air conditioner, refrigerator and washing machine categories. Follow us on Facebook, Instagram for more updates.

1. Responsible for ideation, planning, budgeting, and promotion of all in store activities to generate brand pull at the shop floor.2. Worked closely with creative agencies for Radio, OOH, Print ad and mall activations artwork.3. Leading branch’s retail marketing team comprising of 120 retail executives, 3 team leaders, 3 merchandisers and 1 microwave consultant for covering over 500 counters for visibility, activations, and merchandising.4. Performance management of retail executives by tracking sell out, display and counter share. RE team contributes to 35-40% of the branch’s primary sales by value.5. Capacity building of retail executives by conducting training on technical knowledge of product and soft skills.6. Collaborating with the sales team to continuously improve the selling process and effectively present the brand, the product and the marketing initiatives to the consumers.7. Budgeting, logistics, distribution, and implementation of point of sales material.8. To plan product launch and retailer meets to ensure proper brand representation. 9. Ensuring efficient spend of central and branch budget by monitoring the ROI.

1. Responsible for delivering primary and secondary numbers monthly.2. Responsible for managing the existing and development of distributor and dealer network.3. Analyzing and formulating the strategies to counter the competition activities in market.4. Exploring new business opportunities for the deliverance of category profitability.5. Planning and execution of promotional activities for promotion of company products.6. Ensuring better placement of each category at floor level.7. Drive the secondary sales via team of RSO’s and ISD’s.8. Analyzing and compiling the Rolling sales plan and sales figures and reporting to the company.9. Handling of logistics in such a way so that right product is dispatched to distributor at right time.

Brand Visibility Management: 1. Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs. 2. Worked closely with creative agencies for Radio, OOH, Print ad and mall activations artwork. Modern Trade: 1. Plan and execute volumes, value, and profits for all SKUs in Modern Trade outlets in state. 2. Responsible for driving promotion activities in key accounts. Canvasser Management: 1. Identify outlets for recruitment & placement of canvassers. 2. Track productivity cost acquisition per appliance. 3. Impart training on product and selling skills. MIS Management:1. Monitor and report daily secondary sales of appliances. 2. Weekly MOP tracking and reporting. 3. Analyze and report effectiveness of exhibitions, road-shows & melas. 4. Canvasser productivity and cost effective analysis 5. Monitor competitors marketing activities & provide constant feedback to HO

1. Managing ATl and BTL activities in North region.2. Managing Outdoor Agency for proper Execution of OOH.3. Preparing of all the marketing & sales tool collaterals for the showrooms.4. To create and increase customer footfalls in the showrooms.5. To give employee training at dealer end.

Did a project Inventory Reconciliation with the help of guide. In this project I studied the process of inventory management and did inventory reconciliation by doing a physical verification at the warehouse.