Co-ordinated Marketing Activity both online and offline to increase brand awareness and generate sales.✓ Launched a new Social Media strategy to increase engagement rates on Facebook and Twitter.✓ Responsible for website audits to understand consumer behavior and increase website optimization.✓ Managed a CRM campaign to increase active users of Co-op Energy's User Chooser service by 419% in 6 months.

Responsibility for developing and implementing the marketing strategy for various trading groups across Acacia Training which forms part of Lara Group PLC.✓ Increased website conversions from an average of 2 per month to over 100 each month.✓ Tripled website traffic through a range of SEO and PPC techniques.✓ Produced email marketing campaigns which saw a total increase in subscribers (22%), email opens (26%) and email click throughs (24%). ✓ Delivered Social Media marketing campaigns across a range of channels including Facebook, Instagram and Linkedin seeing an increase in followers and engagement rates.

Responsible for the development and implementation of the SEO strategy for LogicManager by focusing on the user journey and organic demand generation activities. This is achieved through the creation of strong digital assets (blog posts, downloads, product pages, demo pages) which follow SEO best practices to increase organic lead flow and drive an increase in organic marketing qualified leads.Key responsibilities include:SEO Strategy DevelopmentSEO ReportingKeyword ResearchContent Gap AnalysisCompetitor AnalysisOn Page SEOOff Page SEOConversion Rate OptimizationTechnical SEO AuditsKey Tools Used:SEMRush, Google Analytics, Google Search Console, Screaming Frog