Key role in strategizing and executing the branding and communication plans of one of the pioneer in the higher education space. planning and implementation of promotional initiatives of different programs in close coordination with the sales teams operating across the country.Focussed campaigns for creating awareness about the product and to increase the numbers.Developing end to end branding and advertising campaigns 360 degree media initiatives for increased brand visibility and revenues Strategizing relevant media mix as per communication objectives Distinction in executing different Marketing & Promotional Strategies, conceptualizing the creative concepts for print, online, radio and TV media.  Media buying and negotiations of price for all media to ensure better mileage for the organisation. Planning the schedules and executing the release of advertisements for admission notifications of various educational programs of the university in offline and online media Visual branding to show case the brand effectively at all the campuses  Content writing for collaterals and ideation of advertising creatives for all campaigns BTL initiatives by conceptualizing and implementing the plan Press Relations