PROFESSIONAL SUMMARY Accomplished, senior Sales & Business Development professional with broad marketing experience in media industry, encompassing strategic planning, qualitative & quantitative research, interactive Sale ,Businesses development & marketing, creative development, media planning & buying, database /direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance Identified strengths include: Effective leadership, proactive operating style, quick, persistent, clear and positive thinking, effective crisis management, initiative taking, rapport building and relationship management.