As a Digital Marketing Coordinator, I am responsible for developing and executing digital marketing strategies to enhance brand awareness, drive web traffic, and generate revenue. My role involves a diverse range of tasks, including:• Campaign Management: Creating, and executing multichannel digital marketing campaigns, including paid search, display advertising, social media marketing, and email marketing.• Website Design & Maintenance: Building, designing and maintaining the website, ensuring a user-friendly interface and up-to-date content to support digital marketing efforts. Additionally, I manage and maintain the B2B web store, ensuring that the platform operates smoothly and efficiently to support clients.• Content Strategy: Collaborating with the Medical Marketing team to develop SEO-friendly & well-researched content that engages target audiences and drives organic traffic.• SEO and SEM: Implementing on-page and off-page SEO strategies to improve search engine rankings, and managing SEM campaigns to maximize visibility and conversions.• Analytics and Optimization: Utilizing tools like Google Analytics, Google Ads, and social media insights to monitor campaign performance, analyze key metrics, and adjust strategies to optimize ROI, and drive sales.• Graphic Design: Designing visually appealing printed materials such as banners, flyers, brochures, and other marketing materials that align with brand guidelines and enhance promotional efforts.• Training team members and stakeholders on marketing tools and best practices.• Social Media Management: Managing social media platforms, creating engaging content, and researching trends in the industry.• Collaboration: Working closely with cross-functional teams, including sales, customer relations, and medical marketing, to ensure a cohesive approach to marketing initiatives.

Responsible for • SEO (on-page, off-page, and technical SEO)• SEM (Google Ads & Microsoft Ads)• Social Media Marketing (Facebook Ads)• Analytics-based decision-making (Via Heatmaps and Google Analytics)• Blog writing with SEO good practices.• Content creation for social media.• Setting up marketing automation such as Chatbot and Email Automations.• Project management of multiple Digital Marketing projects and freelancers.• Training & teaching co-workers and subordinates about Digital Marketing.• Creation and optimization of landing pages using heatmaps and analytics.• Generating leads through LinkedIn marketing.

As a Social Media Marketing and Events Assistant, I promoted the Global Summits organized by GAO Tek. and invited interested speakers via LinkedIn to participate in these Summits. I also trained new interns about their duties and targets to accomplish.

Lead my team to bring more engagement to the Facebook page of Help3r and created content for the same. Furthermore, created a social media posting strategy.