As part of the global marketing team define and execute the roadmap to make the B2C and B2B website of Philips Lighting, on the Adobe Experience Manager platform, a valuable asset in the online and mobile customer experience.- Responsible for analyzing Lighting's B2B & B2C digital performance, identifying and driving continuous online improvements to enhance all aspects of the customer experience by working together with IT in an agile way, defining and managing the user stories on the roadmap.- Define and execute the websites strategy based on business and market goals and customer insights. - Project management for several web projects (migrations, new websites,...) and omnichannel conversion tools

- management of all home lighting consumer websites within BG Consumer Luminaires- Defining the SEO strategy including intent content marketing actions for the long tail keyword performance.- Marketing automation - setting up an automated product content publishing flow including a localisation process.- responsible for the global BG Consumer Luminaires intranet website- project management for several new processes (automated catalogue project, Imagebank database, new websites...)- Executing and following up the global e-trade strategy including automated content syndication via external vendors and performing quarterly portfolio performance analysis to boost global and local e-commerce.