I'm a creative problem solver who gets things done. Since I was young, I've been fascinated by advertising that makes one sit up, laugh, hum along, or be in awe when it makes something mundane seem special and wanted. Today, I bring that same creative energy to help clients make core transformations in their marketing strategy and operations, power business growth through a digital advantage, and run high-performance teams.Despite being briefly side-tracked pursuing an Engineering Degree in Electronics & Telecommunications, I opted for an MBA. Following my passion, I started entry-level at Ogilvy, an advertising giant. Within a few years, I took on regional leadership roles in integrated marketing communications, digital strategy, CRM and leading senior client partnerships. Creativity and design remain a driving force in everything I do. Defining and solving complex challenges through context and behavioural insights, triangulating data, experience design, and modern marketing delivery systems to produce commercial results ignite my enthusiasm even after years as a practitioner. I also prioritise developing and encouraging that same creative spirit in my teams. Some ways I've helped clients solve specific marketing challenges whilst also building capabilities:-Leading the CRM transformation and value realisation from marketing technology investments for L'Oreal across diverse SAPMENA markets-Design and execution of a health campaign in response to COVID-19 for Unilever, which reached 1.2 billion people during peak lockdown-Launched Grey Adventures (Emerging Technology Collective) to transform the agency offering to be modern, progressive and cutting-edge-Set up and launched Samsung's Social Media Centre operations from scratch and on-boarded a team of 35+ social media specialists across APAC and MENA-Received multiple creative & effectiveness awards for leading brands, including at Cannes, Spikes, Sphinx, Euro Best, NY Awards, Campaign Asia, and WebbysOutside of work, I'm a sports enthusiast and a tennis coach. I'm also a keen traveller, exploring new cuisines, movies and spending time with family and friends.I live by the wise words my high school principal imparted many years ago:"The world is like a mirror, reflecting what you do.If you face it smiling, it smiles right back at you."