My career has been marked by a journey of diverse experiences. With a career spanning over 20 years, I've held various leadership roles, including VP at the ׳Layla׳ and later leading and Establishment and management of a platform for managing social networks called Bona under the ‘Yellow Pages group’. Then to Customer VP at Netcraft and Aldo and Managing digital marketing at The College of Management Academic StudiesI have Over 20 years of experience in the digital world in various and diverse roles with an emphasis on the user experience field. I've gained a broad range of skills, including leadership, teamwork, strategic planning, and business and marketing vision that integrates the understanding of the customer and his unique needsCurrently, I am the co-founder and CEO of Moxie, a UI\UX company dedicated to crafting intuitive and user-centric digital products. Beyond leading our talented team, I am also actively involved in the academic community as a lecturer, sharing my knowledge and insights with aspiring designers.