Ramchandra Reddy Email & Phone Number

Hyderabad

3PAS (Third Party Ad Serving) Troubleshooting • Handling the team of 12 members and addressing all the issues to maintain the glossy flow in the team.• Troubleshooting ad serving errors and often managing key client escalations partnering with sales and TPE to resolve comprehensively while saving large spend. • Preparing Daily analysis report and check for any errors in the team and attend deep brief sessions with the Onshore team thrice a week and take regular huddles… Show more 3PAS (Third Party Ad Serving) Troubleshooting • Handling the team of 12 members and addressing all the issues to maintain the glossy flow in the team.• Troubleshooting ad serving errors and often managing key client escalations partnering with sales and TPE to resolve comprehensively while saving large spend. • Preparing Daily analysis report and check for any errors in the team and attend deep brief sessions with the Onshore team thrice a week and take regular huddles within the team.3PAS (Third Party Ad Serving) Implementation • In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions• Working on Google AdWords & third party ad servers like Double click for advertisers (DFA), Double click Bid Manager (DBM), VAST, CPM, CPD.• Trafficking request for Implementing 1x1 pixels, trafficking of ad tags & approval requests, Tag X, DBM.• Approving and trafficking advertising campaigns using multiple ad-serving platforms• Review, test, and QA ad creatives.• Have to ensure all ad orders adhere to creative, technical and legal specifications• Providing reports on campaign delivery and performance. • Support advertising sales teams with focus on providing excellent customer service • Daily management includes monitoring vendor specifications, delivery, pacing, tracking, QC, monitoring performance, optimization, analysis and reporting of ad campaigns on a regular basis. • Trafficking creatives (standard tags, image source, Iframe & Html Javascript tags) & troubleshoot all creative problems as when they arises. Show less

Hyderabad

Roles & Responsibilities:• Execute and own the success for Advertisers campaigns using Real Time Bidding (RTB) for CPA and performance based CPC/CPM/Dynamic campaigns• Ensuring all campaign goals are met including start and end dates, impression delivery, and any associated actions• Opening Account, Insertion Order (IO), Line item, Targeting, Creative upload, Ad Serving, Pixel Tracking, Profit Reports, Measuring performance, Optimization etc.• Daily management… Show more Roles & Responsibilities:• Execute and own the success for Advertisers campaigns using Real Time Bidding (RTB) for CPA and performance based CPC/CPM/Dynamic campaigns• Ensuring all campaign goals are met including start and end dates, impression delivery, and any associated actions• Opening Account, Insertion Order (IO), Line item, Targeting, Creative upload, Ad Serving, Pixel Tracking, Profit Reports, Measuring performance, Optimization etc.• Daily management includes Delivery, Pacing, Tracking, QC, Monitoring performance, optimization and analysis and reporting of Ad campaigns on a regular basis to meet client performance goals.• Primary Google 3rd party ad serving platform like DFA, tool used by advertisers and their proxies (ad agencies, media agencies)• Work with supply teams to secure inventory required for meeting the client objectives.• Provides support in the day-to-day management of clients and ad network partners.• Closely working with the sales team that helps in understanding their goals and deliver the best online AD services to their reputed clients.• Expertise in the Ad Platforms like Yahoo's Right Media Exchange (RMX), Yield manager for Advertisers, App Nexus, CRM preplan tool and Convert Media. Show less

Hyderabad

Worked as L1 agent at Iyogi Technical Support.Troubleshooting and web designing customer websites using Tripod & Angelfire templates by taking the remote access.