In my capacity as the Chief Marketing Officer (CMO) at Navia Markets Limited, a revered and well-regarded stock market company in India, my role involves a diverse range of strategic initiatives aimed at advancing the company. With a professional background spanning over 25 years in brand management and digital marketing, I contribute a wealth of expertise to my current position, exerting a substantial influence on the trajectory of Navia.In my capacity, I am responsible for developing… Show more In my capacity as the Chief Marketing Officer (CMO) at Navia Markets Limited, a revered and well-regarded stock market company in India, my role involves a diverse range of strategic initiatives aimed at advancing the company. With a professional background spanning over 25 years in brand management and digital marketing, I contribute a wealth of expertise to my current position, exerting a substantial influence on the trajectory of Navia.In my capacity, I am responsible for developing and executing comprehensive strategies to elevate Navia Markets Limited's brand presence. This includes ensuring cohesive and compelling brand identities across all marketing channels, optimizing digital performance, and fostering effective communication to build trust among investors and stakeholders. Additionally, I strategically leverage social media, implement data-driven campaigns, and use marketing automation tools to enhance efficiency and maximize the return on investment for our marketing initiatives. Creating exceptional user experiences remains a priority, nurturing enduring relationships with our valued customers.Beyond these responsibilities, my role extends to actively devising and implementing strategies for customer acquisition, new revenue streams, and expanding our client base. I spearhead initiatives to drive sustainable growth, exploring new market opportunities and revenue streams. Moreover, I actively pursue and cultivate partnerships to strengthen alliances, contributing to the overall growth and success of Navia Markets Limited.Leveraging over two decades of diverse expertise, I navigate different segments of the value chain, playing a crucial role in steering the company toward sustained success and brand excellence in today's ever-evolving digital landscape. My focus on increasing revenues, new customer acquisition, and overall brand growth underscores my commitment to driving Navia Markets Limited to new heights of success. Show less

Commenced the role as CMO, overseeing brand activities, and planning and executing offline and online campaigns for the group brands - Naturals Salon, Naturals Signature Salon & Page 3 Luxury Salon. Was elevated into a operations position with total P&L responsibility, as the COO of the TN & Pondy regions (largest market of the group).Heading Operations & Marketing for the Luxury Salon Brand of the group, Page 3.Key Responsibilities:Franchisee / Outlet level… Show more Commenced the role as CMO, overseeing brand activities, and planning and executing offline and online campaigns for the group brands - Naturals Salon, Naturals Signature Salon & Page 3 Luxury Salon. Was elevated into a operations position with total P&L responsibility, as the COO of the TN & Pondy regions (largest market of the group).Heading Operations & Marketing for the Luxury Salon Brand of the group, Page 3.Key Responsibilities:Franchisee / Outlet level marketing push – Online and OfflineCoordinating training of staff in customer relations, etiquette and interpersonal relationsCompetition analysis / Business AnalyticsPlanning offers / Combos to drive walk-insPlanning and roll out of Marketing calendar Show less

KEY RESPONSIBILITIES:Marketing Strategy: Formulated and implemented strategies to create positive brand associations and improve conversion rates. Compelling Brand Positioning: Developed brand positioning campaigns for enterprise and consumer segments to drive sales. Marketing Strategy Management: Planned, developed, and monitored overall marketing strategies.Product Redesign: Redesigned product positioning, starting with packaging, to enhance customer affinity.Multichannel… Show more KEY RESPONSIBILITIES:Marketing Strategy: Formulated and implemented strategies to create positive brand associations and improve conversion rates. Compelling Brand Positioning: Developed brand positioning campaigns for enterprise and consumer segments to drive sales. Marketing Strategy Management: Planned, developed, and monitored overall marketing strategies.Product Redesign: Redesigned product positioning, starting with packaging, to enhance customer affinity.Multichannel Communication: Utilized online media, traditional media, and in-store visibility for effective communication. Employee Engagement: Collaborated with HR for strong employee engagement activities aligned with company values.Media Relations: Nurtured relationships with technology and business press, garnering favorable mentions.Spokesperson Role: Acted as the organization's spokesperson for key messages to external stakeholders.ACHIEVEMENTS:Market Expansion: Successfully expanded market presence, enhancing brand visibility across the country. Brand Connect: Executed tactical campaigns that strengthened brand connection with the audience. Customer Segments: Achieved wide product acceptance among diverse customer segments.Customer Affinity: Increased customer affinity, leading to a rise in subscription renewals. Show less

Co-founded the country's first Integrated Brand Management Company, emphasizing unified messaging. Successfully scaled Tinacca Media into a fast-growing, pan-India Communication and Branding firm offering a one-stop communication solution.Managed diverse clients from government and private sectors across various industries like Healthcare, IT, Retail, and more. Received numerous awards and accolades, establishing a strong presence in the communications domain. Managed high-profile clients… Show more Co-founded the country's first Integrated Brand Management Company, emphasizing unified messaging. Successfully scaled Tinacca Media into a fast-growing, pan-India Communication and Branding firm offering a one-stop communication solution.Managed diverse clients from government and private sectors across various industries like Healthcare, IT, Retail, and more. Received numerous awards and accolades, establishing a strong presence in the communications domain. Managed high-profile clients and executed successful campaigns in various business verticals.Led and nurtured a talented team, fostering a creative and innovative work culture. Show less

Responsible for Brand Management, External & Internal Communications & Investor RelationsCorporate spokesperson for the company

Asia’s first Reputation Management Company. Was heading the Communication vertical nationally and was responsible for planning and executing the communication strategies of several blue-chip listed majors in India and abroad.

Was marketing the 'Sheraton Plus' privilege program