Responsibilities:>Develop and execute a comprehensive program strategy aligning with the company's objectives and vision.>Lead and oversee multiple software development projects, ensuring adherence to scope, schedule, and budget.>Collaborate closely with executive leadership, providing strategic guidance and regular progress updates.>Establish and maintain strong relationships with stakeholders, managing expectations and fostering a culture of collaboration.>Drive continuous improvement initiatives to optimize program efficiency and delivery excellence.>Mentor and guide program managers and project teams, fostering a high-performance culture.

Social Media Marketing and Social Posting:>Develop and execute social media marketing strategies to enhance brand visibility and engagement for client projects.>Manage and maintain social media accounts for clients across various platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.>Create engaging and compelling content for social media posts, including text, images, videos, and infographics.>Monitor social media analytics and provide reports on campaign performance and engagement metrics.Writer and Designer Management:>Collaborate with writers and designers to ensure high-quality content creation for client projects.>Assign tasks, set project deadlines, and manage the workflow to ensure timely delivery of projects.>Provide guidance, feedback, and support to writers and designers to maintain consistent brand voice, style, and quality.>Review and edit content to ensure it meets client requirements and objectives.>Foster a collaborative and creative work environment that encourages innovation and professional growth.WordPress Website Design:>Design visually appealing and user-friendly WordPress websites for clients.>Customize website themes, templates, and layouts to meet client specifications.>Implement SEO best practices, optimize website performance, and ensure mobile responsiveness.>Collaborate with the development team to integrate plugins, functionality, and third-party tools as required.>Troubleshoot and resolve any website design or functionality issues.Digital Marketing Lecturer at Axcore Academy:>Prepare and deliver lectures on various topics related to digital marketing at Axcore Academy.>Develop course materials, including presentations, handouts, and assignments.>Engage and interact with students, providing guidance, answering questions, and facilitating discussions.>Assess student performance through assignments, exams, and projects.

SEO Optimization:>Conduct keyword research and analysis to identify target keywords and optimize website content accordingly.>Optimize on-page elements such as meta tags, headings, and URLs for improved search engine visibility.>Monitor and improve website performance through technical SEO enhancements (e.g., site speed, mobile optimization).>Collaborate with content creators to develop SEO-friendly content.Social Media Marketing:>Develop and implement social media marketing strategies to enhance brand awareness and engagement.>Create and curate compelling content for social media platforms (e.g., Facebook, Youtube, Instagram, LinkedIn).>Plan and execute social media campaigns to create awareness.>Monitor social media analytics and provide reports on campaign performance.?Engage with the online community and respond to customer inquiries and comments.YouTube SEO and Display Ads:>Optimize YouTube channel and videos for increased visibility and engagement.>Conduct keyword research to optimize video titles, descriptions, and tags.>Create and manage YouTube display ad campaigns to reach the target audience effectively.Google Display Ads and Facebook Ads:>Develop and manage Google Display Ads campaigns to drive website traffic and awareness of ebike.pk blog.>Manage Facebook Ads campaigns to reach the target audience and achieve marketing objectives.Social Posting and Community Management:>Schedule and publish social media posts across various platforms.>Engage with the audience, respond to comments, and build a strong online community.Writer and Designer Management:>Collaborate with writers and designers to develop high-quality content and visuals.>Provide guidance and feedback to writers and designers to ensure brand consistency and quality standards.WordPress Store Development and Blog Design:>Develop and maintain WordPress-based ecommerce stores.>Customize themes, install plugins, and optimize website performance.

Digital Marketing:>Assist in developing and implementing digital marketing strategies to drive online traffic and increase sales.>Conduct market research to identify target audiences, trends, and competitor analysis.>Create and manage engaging content for our website, blog, and social media platforms.>Optimize website and landing pages for search engine visibility (SEO).>Monitor and analyze website analytics, conversion rates, and user behavior to identify areas for improvement.>Assist in managing online advertising campaigns (e.g., Google AdWords, social media ads).Ecommerce Store Management:>Manage and update product listings, pricing, and inventory on our ecommerce platform.>Ensure a smooth and user-friendly online shopping experience for customers.>Process and fulfill customer orders accurately and in a timely manner.>Handle customer inquiries and provide exceptional customer service.>Monitor and respond to product reviews and ratings.>Collaborate with cross-functional teams to optimize product listings, promotions, and merchandising.Computer Software Installations:>Assist with computer software installations and updates across various systems and devices.>Troubleshoot software-related issues and provide technical support to employees.>Collaborate with the IT team to ensure proper installation and maintenance of software applications.>Stay up to date with the latest software trends and technologies.