Digital Pr & Link Building Specialist
● Develop tactics and repeatable methodologies to successfully acquire brand mentions and links for a variety of niches● Strategize, coordinate, build, execute, monitor, report, and analyze link building campaigns for clients● Research and identify opportunities across the Web for our clients to gain exposure● Prepare content for guest posting campaigns at scale meeting deadlines on the weekly basis● To contact and build relationships with other websites and blog owners on behalf of the clients● To create emails that convey our client’s value proposition and engage recipients to the point where they want to promote our brands● To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team● To review outreach and response templates to ensure messages adhere to both the client’s brand and quality standards● To communicate effectively and consistently via email, telephone, and social media to optimize your link placement rates● Client Relationship Management: Collaborate directly with the Link Building Manager to understand and own client goals. Maintain and build relationships with key client staff to maintain optimal retention rate and client satisfaction● Client Profile: Create complete client profiles related to their market, strategy, competition, strengths, weaknesses, goals, measurable outcomes, and assessment of current link building activities● Competitive Analysis: Research and analyze competitor websites and the link buildingapproach● Keyword Research: Perform keyword research (discovery and expansion) in coordination with client business objectives● Monthly Campaign Evaluation and Reporting: Monitor, evaluate, and adjust strategy based on campaign results● Set goals for the following month based on analysis and strategy● Promptly respond to clients asking questions or expressing concerns about perceived progress and also assist the Link Building Manager in responding to the client