• Partnered with Multiple Distributors to assign exclusive retail distribution for Premium product range• Closely worked with Sales Director to develop new Brands from scratch for the Retail channel• Prepared Sales projections and forecast for the retail, based on market feedback and analysis.• Implemented Value Pricing Strategy for the product line by conducting rigorous market research and analysis• Finalized details of Product Packaging and Design in collaboration with R&D and Creative team• Successfully worked in synergy with marketing teams in North America to accomplish marketing goals• Introduced new advertising agencies for Digital, Outdoor and In-store advertising for the product launch

Key Result Areas:• Mapping customer requirements, providing customized products and delivering technical presentations; liaising with internal teams for closing the deal• Creating go-to-market strategy, sales budget, forecasts & business plans for driving revenue growth• Identifying clients’ business process needs, requirements including in-depth analysis of customer spend, business drivers, key markets & growth plans and offering solutions as per client’s business goals• Managing annual account volume and wallet share; maintaining relationship at the CXO level for topclients• Tracking competitor activities and suggesting / developing go to market and customer retention strategy• Building & leveraging relationships; proposing major business opportunities to expand market share• Responsible on all dimensions to achieve the sales targets and gain market share in respective territory• Building a solid communication strategy; building & managing Accounts• Implementing aggressive sales plans and ensuring sales quotas were met and exceeded while surpassing client service expectations• Identifying and networking with prospective key stakeholders, generating business from the existingaccounts and achieving profitability• Developing business in key categories through proactive initiatives such as workshops, presentations• Maximizing sales by designing and launching proactive campaigns, developing existing accounts,generating new business through cold calling, referrals and leads follow-up, and customizing sales strategies to address client-specific needs and marketsHighlights:• Increased revenues from $10,000 to $250,000 through development of existing accounts and introduction of new sales channels in the region and activated 70+ sales locations• Improved stock value from $30,000 to $400,000 by introduction of new products to market• Implemented clearance strategy with partners and liquidated 60% slow-moving inventory

• Achieved 120% sales growth by implementing the partner loyalty program & realigning strategy with the distributor in 2010• Promoted to retail manager within the first 6 months for achieving monthly KPI targets• Awarded certificate of appreciation for outstanding sales performance in 2010• Recognized as Best Supporting Supplier of the year 2010 and 2011• Ensured 90% of team members of 35 achieved targets• Implemented Brand Category Management across the retail, which increased brand exposure• Conducted detailed research to gain market insights, which led to first mover advantage• Executed result-oriented negotiations with customers which helped to improve business and activate new sales channels in the region

• Successfully achieved 80% sales growth by implementing effective sell-through strategy in 2009 and accelerated sales by 20% MOM through imparting training to sales team• Maximized retail shelf-space by developing cordial in-store relationships• Implemented incentive schemes which boosted sales by 100% for the stagnant product line• Delivered effective partner marketing activities and events for channel partners and customersresulting in a stronger relationship and brand awareness• Increased: o Monthly revenue by $50,000 by executing cost-effective marketing activities o Product visibility by approximately 60% by revamping display in stores

• Developed in-store relationships and improved retail display in 50+ stores across the UAE• Supported category buyers and distributors with valuable market insights, which increased retail sales by 20-35% MOM. This was achieved by improving the frequency of reordering & new listing• Monitored distributor activities and reported to management, which helped to take proactivedecisions and achieve efficiency in the retail operations• Managed Shop-IN-Shop concept in retail stores and increased sales by 15-20% MOM• Maximized sellout by consistently conducting Product training instore• Executed corporate events including Gitex & Exhibitions which generated positive business leads

• Increased 40% of sales out in assigned retail stores, promoted to Senior sales specialist• Achieved sales targets MOM, promoted to Team leader• Mentored new promoters, which improved their skills to take responsibility at an early stage• Prepared competition analysis, which kept brand manager up-to-date with marketing trends• Offered efficient customer support and exceeded customer expectations, which gained customer loyalty and trust