Bringing together a global perspective, local expertise and individual focus to spark the magic of connection—establishing relevance, creating inspiration, building understanding and forging relationships—all to drive business success for our clients.

Growth & New Business | Operations Management | Team Development | Client Relationship Management | Brand Strategy & ActivationDirect day-to-day operations and activities, including staff hiring, training and development, outreach and marketing efforts, client portfolio management, and brand strategy.Emphasize coaching, feedback, and recognition for outstanding work to develop team of top-caliber talent.A-list client portfolio of major business families, groups, and investors include Savola, Dur Hospitality, Nahdi Medical Company, Elm Information Security, Meraas, and Mubadala. Long-term strategic client relationships building.Track record in spearheading branding strategies and delivering complex projects for client within challenging conditions and tight deadlines, including strategy, design and innovation.Branding and rebranding initiatives for clients have led to increases in market share, margins, bottom-line performance, money on their share prices, and attraction of higher caliber employees.

Market Expansion | Branding Projects | Thought-pieces & Whitepaper Launches Member of a three-person group of executives managing business across MENA.Led projects and multidisciplinary employees working on strategy, design, implementation, innovation, research, and 3D architecture from their offices in New York, Toronto, and Dubai.Drove growth, outreach, and expansion across MENA, including new markets in Saudi Arabia.Key multimillion-dollar projects and iconic brand launches for clients included Nakheel (UAE), Premier Group (Bahrain), Diyar Al Muharraq (Bahrain), RAK Properties (UAE), Al Fanar Industries (KSA), Saudi Aramco (KSA) and Ayla Development (Jordan). Celebrated and contributed to annual whitepaper launches included Gulf Real Estate Study and Country Brand Index for three consecutive years. Keynote presentations on branding topics were delivered at key regional events in the Middle East.

Agency Startup & Growth | Revenue Stream | Client Relationship Management | Team Development & Leadership Co-founded and led all aspects of a full-service boutique advertising and design agency with a longstanding list of clients and consistent revenue stream over a seven-year period.Grew agency from concept / startup to full-scale operation, including development of agency’s business plan, vision, mission, and identity. Directed daily operations, including general management, marketing, budgeting, process development, and P&L functions. Wore multiple hats as creative director, strategist, copywriter, and media planner. Promoted agency’s abilities in providing corporate identity, advertising, BTL / ATL activation, design, media planning and placement, and packaging.Fostered long-term relationships with clients in diverse industries to maintain consistent revenue streams. Clients included Benhbehani Motors (Jeep), Nissan Albabtain (Nissan), Americana, Bayan Investment, Kuwait and Middle East Investment Co. – KMEFIC, National Real Estate Co., KIPCO, United Real Estate Co., Mazaya Real Estate, Eastern United Petroleum Services, and Arab Telecom.Assembled, developed, and led 20-person team handling administrative, media, creative, and client service initiatives.

Creative Department Leadership | Global Account Development & Management | Team Hiring & Training Led agency’s Creative Department and handled key accounts, including Jeep and Kuwait Dairy Co.Personally won Americana account, the region’s largest foods producer. Hired, trained, and motivated a team of five designers.