Highlights –• Accomplished top-line growth of 15% consecutively in the last two years.• Identified and focused on profitable service lines, maximizing revenue and volumes• Acquired global clinical talent adding several super and sub specialties to the gamut of the hospital’s clinical profile in oncologyRoles & Responsibilities –• Overall accountability and responsibility for marketing and sales plans, achieving annual budgets and revenue growth for the unit• Management and expansion of the Oncology business and product lines• Spearhead and market Apollo Cancer Centre's newest pioneering initiative, the CyberKnife S7 FIM - first-of-its kind offering in South Asia• Planning, developing and launching innovative clinical programs for making ACC Numero Uno in advanced cancer treatment and research• Assess the competitive market trends and improve business profitability by providing tactical managerial support and driving marketing and BD initiatives in the oncology business• Drive patient footfalls through regular online/offline engagement initiatives with doctor referral networks• Identify and tap potential geographies focusing on sub-specialties and driving business through outreach clinics• Work closely with senior clinicians from unit to plan and execute business development activities to drive footfalls and business; ensure timely communication of the ROI to clinicians• Launch corporate engagement activations and academic marketing initiatives in line with Annual Operating Plan• Develop and maintain cordial relationships with key opinion leaders, referral consultants, government agencies and officials and establish strong healthcare industry connect as a whole• Guide, assist and mentor BD team to achieve yearly business targets - both volumes and revenue.• Implement robust mechanisms to report marketing intelligence and prepare monthly dashboards for competition mapping in key regions

KRA’s: Responsible for achieving the ACC unit budget through• Promote the unit’s medical services / consultants etc to the core external referral physicians• Community outreach/programme activation connect – all activities like CMEs/Focussed group meetings of internal doctors with external referral physicians / neighbourhood screening initiatives/camps/disease awareness initiative etc for the respective unit.• Effective interaction with respective unit internal clinicians & other Apollo Units to help build disease management programmes.• Coach the assigned sales team and assist them in achieving the overall top line objectives – patient volume and revenue.• Collaborate with other verticals in marketing in generating patient foot falls to the hospital from the respective market segments.• Ensure tracking of the competitor hospital activities and suggest strategies to effectively counter competition. • Conduct and execute customer engagement plans in the neighbourhood based on the need of the business or the promotional strategy. • Aligning individual business goals to the organisational goals as measured by COE wise focused promotional plans.• Adhering to sales systems and processes as validated by internal / external audit.• Improve the productivity through increased patient foot falls in an environment where tertiary care procedures are fast commoditising.• Evaluate the impact of the customer engagement plans through relevant ROI analysis.• Demonstrate strong business ethics and integrity in discharging the role and in managing the team.• Implement robust mechanisms to report marketing intelligence and provide continuous feedback on the same. • Examine the need for local marketing initiatives and propose it through business case.• Ensure robust data collection and data analysis of patient foot falls from respective market segments and suggest innovative ideas to build the business.

Highlights –• Identified and appointed high potential super stockists across the countries in major cities• Instrumental in onboarding MS Dhoni and CSK team as brand ambassadors for promoting select FMCG products of the company during IPL tournamentsRoles & Responsibilities –• Achieve market share and topline target for FMCG products in designated regions• Instrumental in timely payment collection from super stockists to ensure seamless cash flow for the company • Collaborate with other potential stockists for efficiently managing supply chain of company’s products • Set up and diligently monitor commercial activities to achieve/surpass targets related to sales budget, cost, volume, and efficiency goals/KPIs• Track and provide updates on the entire revenue cycle, encompassing customer acquisition, engagement, and success, through ongoing monitoring and reporting.

Highlights –• Identified the right target geographies and market entry strategy for Ophthalmic division • Played a pivotal role in accelerated market penetration in tier 2 cities Roles & Responsibilities –• Accountable for attaining the sales goals across the southern region, encompassing the states of Tamil Nadu, Kerala, Karnataka, and Andhra Pradesh. • Primarily focused in the field of ophthalmology, targeting exclusively on ophthalmic therapy.• Direct and manage all critical sales reporting and analysis support functions for the region• Develop business solutions and identifying market opportunities within the region• Mentoring and building professional BD team • Sales planning and data interpretation• Analysis of overall sales force effectiveness• Develop solutions to improve resource utilization

Highlights –• Significant contribution in the successful launch of the company, overseeing all operational logistics.• Instrumental in expanding the company's presence to other states.Roles & Responsibilities –• Responsible for business development of entire Tamil Nadu and Karnataka (Bangalore), Kerala and AP regions • Accountable for regional sales and profitability on a consistent basis• Recruit, train and induct Territory Business Managers• In-charge of end-to-end logistics and supply chain management of products

Highlights –• Accomplished highest volumes of sales in core and newer products• Recipient of ‘Super Professional Service Representative’, ‘Super Area Business Manager’ award during my tenureRoles & Responsibilities – • Plan and launch major conferences (IADVL) to promote product lines to prominent dermatologists and cosmetologists• Accountable for regional sales and profitability on a consistent basis• Recruit, train and induct Territory Business Managers• Liaise with Regional/National Leadership team to successfully deliver central business plans• Suggest launch of new products based on market need-gap analysis, backed by quantitative and qualitative research• In-charge of end-to-end logistics and supply chain management of products • Review and manage team performance across our territory and develop strategic business plan• Continually drive business performance, and ensure excellence in customer service by building strong relationships with customers • Build effective long-term relationships with existing and potential customers• Lead regular reviews of competitor activity, improve performance of territory and iterate plans accordingly• Develop robust and consistent performance management across the area to embed learning & development initiatives• Collaborate with Pharmacy Managers to ensure consistent stock availability