Senior Executive – Marketing (Video Editing)
Played an important part in the re-branding – from Gleneagles Global Hospitals to Gleneagles Hospitals concerning the launch videos, teasers, and related video assets Collaborated closely with agencies and internal teams to ensure brand consistency and alignment with marketing objectives.Conducted competitive analysis and prepared analytics reportsConducted in-depth competitive analysis to identify industry trends and best practices. Prepared monthly PowerPoint presentation for the monthly asset record (graphics and videos) to be presented by the branding head in Monthly Business ReviewsTrained and guided junior video editorApart from producing a diverse range of video content, special health day videos, international patient testimonials, and awareness videos (GIFs, Reels, Gratitude videos, YouTube promotion videos, amongst others)Assist the graphic team with tool-specific requirements (Adobe Illustrator, Adobe Photoshop)