Ramesh Madiwal Email & Phone Number

Navi Mumbai

Brand strategy, creative consultancy, Media, Brand integration through sports and entertainmentKey Clients managed: Ribbons and Balloons, Saraswat Infotech, G food and Fun (Pub in Mangalore), Classic Clearing and Forwarding.Highlights: Ribbons and Balloons – We worked on new look of the brand logo – making it more appealing and visible. The change in brand signage brought significant change in shop identity and visibility. Complete transformation of the packaging gave brand an edge over other brands and acceptability by its patrons. The Branding on their delivery fleets was talking point in the town, this creative move worked wonders for the brand and gave superb brand recognition in the town. We also worked on market research, competitors’ analysis and media spends.

Mumbai, Maharashtra, India

Mumbai

Along with the promoters I worked on creating the brand “On Street Communication” Brand name and the Logo was envisaged by me. Established New Business development plan to deliver desired business results. Created Sales Strategy to deliver increase profitable results. Optimized organizational structure to fully utilize available talent to aid in obtaining objectives. Establish internal operations. Was responsible for Profit and Loss for the company.Key Achievements:1. Within few months of operation, we bagged the prestigious education sector client Aakash Educational Services Ltd. We managed their Western region Outdoor Media campaign requirements. 2. Pitched for one of the prestigious Sport tournaments IWTC (International Women Tennis Championship) and successfully bagged the complete event management assignment. We also Invited actor Salman Khan for the opening ceremony.

Shree Advertising is the largest media OOH Media company in Navi Mumbai. Shree advertising’s media assets comprises of Prominent Billboards, Iconic Gantries, Transit Media ie NMMT buses (Full bus wrap), Bus Queue Shelters, Pole Kiosks and Mobile Vans. My Role: Strategic Consulting, including business plan & sales strategy development.

Was responsible for Media assets Sales revenue for the Western region. Sales Strategies, Business development and training Sales team were the key functional areas.

Was heading the Media Sales and New Business Development function of the western region. Led the team of more than 10 members in the sales team. Crafted the sales strategy and new business pitch presentation. Excellent track record of achieving Sales targets on regular basis.Highlights: Bagged the complete outdoor planning and execution Business of Akruti Builders and Developers for their IPO. Successfully managed Air India empanelment and Outdoor Business. Before this Air India used to route business through some other agency.Played key role in getting LIC business for 4 consecutive years.Bagged the complete Outdoor Business of Saraswat Bank’s 90 years celebrations.Played the Key Role in getting AOR status with Canara Robeco for their outdoor media planning and buying.Played Key role in building strong relationship with specialized Outdoor Media agencies.

Mumbai, Maharashtra, India

Was heading the New Business Development function of Cricket Tournaments Sponsorship and Instadia branding opportunities. Also Visited Sri Lanka to manage complete event and stadium branding for India Sri Lanka cricket matches. Highlights: Bagged the Title Sponsorship of Unity Construction, Delhi.Was responsible to handle client relationship during the Cricket Tournament. Handled the PR and On Ground Branding work at the stadium in Sri Lanka.Team of more than 25 people were managed during the Matches.

Was responsible to handle set of clients like Grasim Industries – Birla Plus Cement, RMC, Ultratech Cement, Birla Super, Eurokids, Tainwala Group, Maxwell Group- TRY innerwear.account management was the key function, Timely delivery of creative and media requirements of the clients, taking the creative and media brief from clients and then work with the agency team to deliver top class Creative and Media plan was part of regular key functions. Highlights:1. We created one of the finest ad films for Birla Plus cement in more than 8 languages. The creative proposition "Iss Cement mein jaan" hai and "Har Nirman ki Jaan" was the highlight.2. Eurokids grew from 55 franchisee to more than 150 franchisee within 2 years. 3. Bagged the Top Client servicing person award in the year 2004.

Navi Mumbai

This was my own set up of 360° advertising solution. We managed many local clients for their creative and media services. Worked with clients like Automotive – Maruti and Ashok Leyland dealership, TVS Suzuki Dealership, SRS Computers, Shahuja Furniture.Highlights: 1. Ashok Leyland Pune Dealership opening event management, Concept to execution of the opening event and PR management. Gathering of more than 200 people were managed. 2. Bagged the first prize for TVS Pep decoration during launch of TVS Pep.

Navi Mumbai

Was responsible for revenue through media space selling, managed local clients to place their ads in the newspaper. Company started getting good revenue through ads and my efforts were appreciated by the management.Highlights: Launched English weekly “In New Bombay”.