Ramesh Krishna K. Email & Phone Number

Lewisville, Tx, Us

Chennai, Tamil Nadu, India

Working as an Adobe Analytics SME at Ingram Micro, Leveraged data insights to improve user adoption, engagement, and revenue growth.Providing solutions based on customer's expectations. Also providing them training that how to use the tool and how to work on Adobe platform, FullStory & Looker.Identifying the key business problems and help stakeholders with reporting needs and Implementation approach.Migrating AA Reporting Components to CJA. Created blueprint to migrate components and projects from Adobe Analytics to Customer Journey Analytics and documented XDM mapping.

Mumbai, Maharashtra, India

Data Analysis & Insights analytics solution, driving Marketing Analytics strategy, Improving growth Analysis across Europe and US market.Help client to make decisions based on data analysis of their online business trend by providing interactive Business Dashboards in Adobe Analytics workspace and data warehouse.

Pune, Maharashtra, India

Develop reporting in Business Objects, Adobe Analytics, WebTrends, Looker, Adobe Dynamic Tag Manager, Excel and SQL that support the business teams with leading edge business intelligence and marketing analysis capabilities.Perform AdHoc analyses on Clickstream & Sales data from AT&T Enterprise Data Warehouse to highlight underperforming areas of website and gain insights into user behavior.

India

•Work with product groups, campaign managers, website owners, and the online marketing and lead generation group to define web metrics requirements based on business goals.•Analyze web metrics results with an eye for problems and improvements.•Present results to stake-holders and managers.•Educate other Site Catalyst users from how to use basic reports and functionality to teaching advanced users.•Testing – SC Code functionality on all Oracle domains.•Click-stream data analysis & push insights for enhanced phase, to understand the user experience & optimize navigation.•Participate in strategy and planning discussions with marketing & research analysts.•Posting documentation on enhanced reporting functionality.•Work with cross functional teams - research analysts, web tech & publishing teams in integrating the necessary tracking changes per business needs.•Assisting biz head by providing necessary dashboard on web traffic - on migration, new launch and affiliates if any.•QA, revising the templates & managing periodically ongoing dashboards.

• Keyword collection, analysis and research related to the client business• Pay per Click Management for the different campaigns on various search engines.• Bid management on the keywords to ensure better sales per day• Attending the conferences from US and Europe and discuss on the issues.• Understanding the client requirements and work to achieve them.• Generating daily, weekly and monthly reports and sending across.• Generating best revenue to the organization.• Research on the internet for the products and the services offered by the client and its competitors.• Working on the different tracking and reporting tools like Omniture, WebTrends, Keyword Max and Google analytics.• Tracking the online campaigns effectiveness using the web analytics tools.• Communicating with internal departments like web designing and development for search engine friendly web sites of clients