Ramesh P Rangan Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

As a Senior Ad Operations Analyst, I play a pivotal role in the Uber project, spearheading ad operations across multiple verticals including Uber Rider app, Uber Eats app, sponsored listings, home page billboards, and more. My expertise in Ads Manager and Google Ad Manager (GAM) for display and video ads, combined with my proficiency in Tableau for data analysis, enables me to drive impactful campaigns and deliver valuable insights to clients.Core Competencies:Ad Operations Management: Leading ad operations for Uber’s various verticals, ensuring optimal performance of display and video ads across Uber Rider and Uber Eats apps, sponsored listings, and home page billboards.Data Analysis & Insights: Utilizing Tableau dashboards to pull, analyze, and interpret data, providing actionable insights and performance reports to clients and stakeholders.Campaign Setup & QA: Managing end-to-end campaign setup, conducting thorough quality assurance (QA), and ensuring flawless execution of advertising strategies.Team Leadership: Guiding and mentoring a team in the APAC region, conducting weekly pod calls to share insights, discuss strategies, and align on objectives.Stakeholder Communication: Regularly communicating with stakeholders, presenting insights and performance updates, and ensuring alignment on campaign goals and outcomes.Achievements:Successfully launched and managed multiple high-impact ad campaigns for Uber Rider and Uber Eats apps, resulting in significant increases in user engagement and ad revenue.Improved data accuracy and campaign performance through meticulous QA processes and data analysis using Tableau.Led a high-performing APAC team, achieving consistent campaign success and fostering a collaborative and innovative work environment.Conducted insightful weekly pod calls, enhancing stakeholder communication and driving strategic decision-making.

Chennai, Tamil Nadu, India

Ad Operations Analyst | Survey Programming & Brand AwarenessAs a skilled Ad Operations Analyst, I specialize in designing and executing brand awareness surveys using advanced survey programming techniques. With a strong background in JavaScript, HTML, and JSON logic, I create dynamic and effective survey tools that deliver actionable insights for leading brands like Amazon, Apple, and Walmart.Core Competencies:Survey Programming: Expert in developing complex surveys to gauge brand awareness and customer perceptions for major brands, leveraging JavaScript, HTML, and JSON logic for enhanced functionality and user experience.Ad Operations: Managing ad operations to optimize campaign performance for brands like Amazon, Apple, and Walmart, ensuring seamless execution and accurate data collection.Brand Awareness: Designing and implementing surveys focused on brand recognition, customer satisfaction, and market research to inform strategic marketing decisions for top-tier brands.Data Analysis: Analyzing survey data to extract valuable insights and trends, providing actionable recommendations for improving brand strategies.Technical Expertise: Proficient in HTML, JavaScript, and JSON logic to create customized and interactive survey solutions.Skills & Tools:Survey Programming (JavaScript, HTML, JSON Logic)Ad Operations ManagementData Analysis & InterpretationBrand Awareness StrategiesMarket Research TechniquesAnalytical Tools (e.g., SPSS, Google Analytics)

Chennai, Tamil Nadu, India

Internet Marketing Specialist | Social Media Management & Brand AwarenessWith a deep passion for digital marketing and a proven track record in enhancing brand visibility, I specialize in managing social media presence and boosting brand awareness for multiple brands. My expertise lies in crafting compelling content, engaging with audiences, and collaborating with influencers to amplify brand messages.Key Responsibilities:Social Media Management: Overseeing the social media strategies for multiple brands, ensuring a consistent and engaging presence across all major platforms including Facebook, Instagram, Twitter, LinkedIn, and more.Content Creation & Curation: Developing and curating high-quality, visually appealing content tailored to resonate with target audiences, driving engagement, and fostering brand loyalty.Brand Awareness: Implementing strategic campaigns aimed at increasing brand recognition and recall. Utilizing a mix of organic and paid strategies to maximize reach and impact.Influencer Collaboration: Identifying and partnering with key influencers to create authentic and influential brand endorsements. Managing relationships and coordinating campaigns to ensure alignment with brand values and objectives.Community Engagement: Actively engaging with followers, responding to comments and messages, and fostering a vibrant online community. Leveraging feedback to enhance brand perception and customer satisfaction.Analytics & Reporting: Utilizing analytics tools to monitor and measure the performance of social media campaigns. Providing actionable insights and recommendations to optimize strategies and achieve KPIs.Skills & Tools:Social Media Platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)Content Creation & CurationInfluencer Marketing & Partnership ManagementBrand Strategy & DevelopmentCommunity ManagementAnalytics Tools (e.g., Hootsuite, Buffer, Google Analytics)

Chennai Area, India

As an experienced Accounts and Finance Executive, I specialize in managing corporate accounts payable, taxation, GST filing, cost accounting, inventory management, and assets accounting. My proficiency with tools like Orion and my pivotal role in the SAP implementation process underscore my commitment to enhancing financial operations and efficiency.Core Competencies:Corporate Accounts Payable: Efficiently managing and processing payments, ensuring timely and accurate disbursements.Taxation & GST Filing: Handling all aspects of taxation and GST compliance, ensuring accurate and timely filings.Cost Accounting: Monitoring and analyzing cost data to support strategic financial planning and decision-making.Inventory Management: Overseeing inventory accounting to maintain accurate stock records and valuations.Assets Accounting: Managing the accounting for corporate assets, ensuring accurate tracking and depreciation.SAP Implementation: Key player in the implementation of SAP, enhancing system capabilities and streamlining financial processes.Financial Reporting: Preparing detailed financial reports and statements, ensuring compliance with corporate and regulatory standards.Tools & Technologies:Orion: Comprehensive financial management.SAP: Streamlined financial processes and reporting.Achievements:Led SAP implementation, streamlining processes and improving reporting.Optimized accounts payable, reducing processing time.Ensured 100% compliance in GST and taxation.Improved inventory accuracy by 100% through effective management strategies.

Bachelor Of Commerce - Bcom, Accounting And Finance

Commerce, Accounting And Finance

Advanced Digital Marketing