Spearheading E-Commerce Operations at Lyca Mobile US: I'm leading the day-to-day operations for the Organic/Direct channel, focusing on driving sales and brand growth.Building a Collaborative E-Commerce Ecosystem: Working closely with internal and external teams to achieve budget and brand goals.Optimizing the Customer Journey: Implementing SEO-driven strategies to attract qualified traffic and developing data-driven testing initiatives to enhance conversion rates.Collaboration with Technical Teams: Worked closely with internal teams, including system architects and developers, to ensure smooth integration of e-commerce platforms, aligning with business objectives.Data-Driven Decisions: Led data analysis efforts to enhance the user experience, which resulted in a 20% increase in conversion rates and improved traffic through SEO strategies.

Head of Growth at Seven Teas: I spearheaded all digital marketing initiatives for this national beverage brand, driving significant growth in users and revenue (average 75% MoM in 2023).Data-Driven Optimization: Continuously monitored and optimized campaigns across platforms (Shopify, Google, Meta) and the website (WooCommerce) to ensure sustained growth.Cross-Functional Collaboration: Guided internal teams, leveraging data and expertise in areas like creative optimization, website conversion, keyword research, and reporting.Business and Technical Alignment: Consulted on marketing technology implementations, including system integrations that improved digital asset management for clients.Research and Feasibility Studies: Conducted feasibility studies for digital marketing campaigns, analyzing potential business benefits of implementing new MarTech systems.blissani: End-to-End E-Commerce Management: Managed all technical aspects of the e-commerce platform, including integrations with marketing tools, product catalog management, and site optimization to improve customer engagement and retention.System and Data Security: Ensured compliance with data privacy regulations, including GDPR and CCPA, by implementing data governance policies and procedures for customer data.US Army (Jansen Media): Delivered actionable insights and recommendations through social campaign analysis and optimization (Facebook, Instagram).Berry Outdoor LLC: Built and managed their social media presence with a focus on Meta, Google, and SEO, creating optimized video and brand assets.Flip Beauty: Led the full rollout of Google and YouTube ads for this app-based beauty startup, including strategy, execution, and analysis.My Home Labs: Performed a comprehensive business analysis, competitor analysis, and website redesign for this home medical test kit service, followed by execution and rollout.

Growth Architect: Achieved explosive growth through strategic marketing initiatives. Efficiently scaled ad spend from $3,000 to over $300,000 monthly while reducing CPA by 40%. Directed omnichannel campaigns (paid social, search, email, affiliate) that skyrocketed online order volume by over 400%. Led offline media efforts (TV, Radio, Podcasts), quadrupling both budget and orders.Data-Driven Leader: Owned departmental P&L, consistently exceeding performance targets and maintaining budget goals. Utilized expertise in Shopify, Google Analytics, Facebook, Google Ads, and Excel/G-Suite to generate and analyze financial and performance reports. Delivered insightful weekly, monthly, and quarterly reports to leadership and the Board of Directors.

-Served as Head of Digital for the organization, overseeing the strategic development of digital platforms, performance marketing and leading a team of five.-Oversaw digital marketing and implementation of the 2017 holiday sale yielding $6.5m in revenue (a company record) by working cross-functionally with marketing, operations, finance, creative PR and executive team. -Led website development and optimization culminating in a January 2018 site redesign. Led the design and UX of a studio iOS mobile application.

-Led conversion focused marketing efforts on e-commerce sites across seven different brands (Proactive, Meaningful Beauty, IT Cosmetics), and produced a proprietary mobile platform increasing average order value 20%.-Direct ownership of all A/B testing, utilizing analytics to interpret behavior and improve conversion for various traffic sources and positions in the purchase funnel which boosted conversion rates by 41%.-Managed the day-to-day user experience of the website including site navigation, content development, product mix and checkout for one shot and subscription products improving LTV by 18%.-Mobile E-Commerce Platform Development: Acted as the bridge between business and technology to lead the development of a mobile e-commerce platform, resulting in a 25% improvement in mobile conversion rates.-Generated and analyzed weekly and quarterly financial and performance reports in Omniture SiteCatalyst, Proprietary Analytics Engines, Google Analytics, AdWords, Maxymiser and Comscore to inform offer and site optimization efforts.-Directed all earned media, SEO and content efforts. Bringing acne.com to page 1 for the non-brand term “acne” within 8 months of launch, and creating an organic revenue stream.Selected to lead (reporting to the CEO) a cross department team including marketing, analytics, tech and senior executives to the first multi touch attribution solution at Guthy-Renker.

-Created and maintained a variety of internet products which provide relevant, engaging and interactive online content.-Managed all facets of internal web development including: initial design, stakeholder approvals, scheduling, resource management, asset delivery, code development, deployment and QA.-Lead external web development including: RFP creation, concept review, SOW development, initial design, stakeholder review, integration and QA. -Ensured all business units needs are met including: Creative, Marketing, and Legal, by understanding needs beforehand and communicating often during projects.

1st Ranger Battalion - HAAF- Supervised team members in rapidly changing, fast-paced environment.