Rameshwari S Email & Phone Number

Bengaluru, Karnataka, India

Spearheading the content conceptualization, the research, the creation and the content amplification strategy for diverse marketing assets across various formats while working with a range of writers and design agencies. • Establishing and setting-up an offshore content and design team • Accountable for the execution of all the deliverables in the content calendar that include establishing workflows and processes • Ensuring that the content and design outputs are in alignment with the company’s brand identity and business processes. • Actively collaborating with cross-functional teams to weave unique stories based on customer insights and experiences to improve Aurigo’s brand and product strategies

Bengaluru, Karnataka, India

Managed multiple complex projects across 14 countries in a multi-language environment. Delivered projects for transnational and Fortune 500 clients in the digital realm, ranging from content management to UI/UX design framework (Standard Chartered Bank, HPE, Canon, Shell, DKSH, Cathay Pacific, Merck, Roche, Prodia Healthcare, Ipsen, Stock Exchange of Malaysia, SingPost, Wallex, InstaRem, BMW & others).• Oversaw project execution using digital tools & agile project management • Collaborated with content teams to shape copy & visuals for web and social media • Coordinated deep dive social listening and assimilated analytics & insights • Piloted user research, planned workflows, created wireframes and clickable prototypes for mobile apps and websites with compatible UI & UX • Remotely managed several teams, each comprising a project manager and up to 20 members

Bengaluru, Karnataka, India

Spearheaded content and design projects spanning over 20 entities in 5 countries in marketing communications, content creation and user experience design. My team & I promoted brands using a combination of digital and content marketing. • Provided ghost-copy services such as content for websites, print publications and businesses including SEO articles, advertising, promotional material, how-to articles and product reviews, and delivered services to update, rewrite, edit and proofread existing content• Created journey maps, wireframes, multi-device responsive site design, prototypes, creative collaterals, audits, user behaviour research studies & taxonomy recommendations• Supervised implementation of marketing plans | Oversaw PR, branding, product launch, partnerships & end-market implementation of projects | Monitored photography and video requirements (Torry Harris, StratAgile, Baghirathi Group, Marketing Stack, Stonesoup, HappyKids, Scatter, Stovl, Polka Pop)

Bengaluru Area, India

Gatekeeper for content featured on IBM PartnerWorld, a knowledge repository of information, products, tools, resources and support for business partners to sell IBM-based solutions and to get them to market faster. Instrumental in increasing IBM business partner user satisfaction scores from 5% to 40% by engaging with focus groups and ensuring relevance of content. Tracked IBM’s Co-Marketing Program to channel funding and resources to business partners. Assisted IBM Latin America and IBM Japan to achieve 100% marketing targets (2012 to 2014) and monitored marketing activities for high RoI.Was one of the 10 selected for Leadership Practice in IBM’s Emerging Talents Program from a pool of 1,200 global marketing team members.• Engaged IBM business partners and country solutions teams across the world to plan and develop online content • Curated digital resources, updated, rewrote, edited, proofread and optimized content shared by IBM’s solution teams with content compliance tools like Acrolix and Copyscape• Supported the IBM business partner ecosystem for budget planning, tactic execution, user experience and post-event analysis • Managed & hosted digital transformation workshops for business partners under IBM PartnerWorld• Aided in-country channel sales managers in lead management and progression, and generated qual-quant reports for management to aid in capacity planning decisions

Bengaluru Area, India

Managed all internal and external communications, marketing activities, public relations, product shoots and branding efforts on a national level for Reliance Vision Express, an optical retail chain with annual revenue of $9.8 million. Worked with the executive team to identify and direct national marketing objectives and overall strategy for domestic roll-out of stores. Instrumental in achieving all-time high footfalls for over 160 stores across India in 2012. Partnered with management and worked cross-functionally with creative teams to develop brand guidelines for the then upcoming Reliance Retail. Was a part of the team that brainstormed, conceptualized, developed and executed the brand identities for the various verticals under Reliance Retail, along with the private labels that were to be stocked at national store roll-out. As a part of the central branding and marketing team at Reliance, our team worked closely with Mrs. Nita Ambani to work on the branding blueprint for the Reliance Foundation. • Monitored brand performance, managed customer research and brand health indicators through Nielsen reports• Oversaw the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and coordinated projects with designers, copywriters, media buyers and printers• Organically grew Reliance VE’s social media audience from zero and maintained its presence, growth and exposure • Served as the primary contact and relationship builder for agencies and vendors

Mumbai, Maharashtra, India

• Provided writing and design services for clients across Europe & APAC, and crafted creatives, marketing materials, copy, imagery and seasonal campaign concepts for print advertising

Post Graduate Diploma, Advertising & Marketing

Activities and Societies: writing, digital art Post Graduation

Bachelor'S Degree, Literature

Activities and Societies: writing, poetry, magazine editorial, singing BA English Literature