Rameshwari S Email & Phone Number

Bengaluru, Karnataka, India

• Spearheading the content conceptualization, the research, the creation and the content amplification strategy for diverse marketing assets across various formats while working with a range of writers and design agencies.
• Establishing and setting-up an offshore content and design team
• Accountable for the execution of all the deliverables in the content calendar that include establishing workflows and processes
• Ensuring that the content and design outputs are in alignment with the company’s brand identity and business processes.
• Actively collaborating with cross-functional teams to weave unique stories based on customer insights and experiences to improve Aurigo’s brand and product strategies

Bengaluru, Karnataka, India

• Managed multiple complex projects across 14 countries in a multi-language environment. Delivered projects for transnational and Fortune 500 clients in the digital realm, ranging from content management to UI/UX design.
• Oversaw project execution using digital tools & agile project management
• Collaborated with content teams to shape copy & visuals for web and social media
• Coordinated deep dive social listening and assimilated analytics & insights
• Piloted user research, planned workflows, created wireframes and clickable prototypes for mobile apps and websites with compatible UI & UX
• Remotely managed several teams, each comprising a project manager and up to 20 members

Bengaluru, Karnataka, India

• Spearheaded content and design projects spanning over 20 entities in 5 countries in marketing communications, content creation and user experience design. My team & I promoted brands using a combination of digital and.
• Provided ghost-copy services such as content for websites, print publications and businesses including SEO articles, advertising, promotional material, how-to articles and product reviews, and delivered services to.
• Created journey maps, wireframes, multi-device responsive site design, prototypes, creative collaterals, audits, user behaviour research studies & taxonomy recommendations
• Supervised implementation of marketing plans | Oversaw PR, branding, product launch, partnerships & end-market implementation of projects | Monitored photography and video requirements (Torry Harris, StratAgile.

Bengaluru Area, India

• Gatekeeper for content featured on IBM PartnerWorld, a knowledge repository of information, products, tools, resources and support for business partners to sell IBM-based solutions and to get them to market faster..
• Engaged IBM business partners and country solutions teams across the world to plan and develop online content
• Curated digital resources, updated, rewrote, edited, proofread and optimized content shared by IBM’s solution teams with content compliance tools like Acrolix and Copyscape
• Supported the IBM business partner ecosystem for budget planning, tactic execution, user experience and post-event analysis
• Managed & hosted digital transformation workshops for business partners under IBM PartnerWorld
• Aided in-country channel sales managers in lead management and progression, and generated qual-quant reports for management to aid in capacity planning decisions

Bengaluru Area, India

• Managed all internal and external communications, marketing activities, public relations, product shoots and branding efforts on a national level for Reliance Vision Express, an optical retail chain with annual revenue.
• Monitored brand performance, managed customer research and brand health indicators through Nielsen reports
• Oversaw the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and coordinated projects with designers, copywriters, media buyers and printers
• Organically grew Reliance VE’s social media audience from zero and maintained its presence, growth and exposure
• Served as the primary contact and relationship builder for agencies and vendors

Mumbai, Maharashtra, India

• Provided writing and design services for clients across Europe & APAC, and crafted creatives, marketing materials, copy, imagery and seasonal campaign concepts for print advertising

Post Graduate Diploma, Advertising & Marketing

Activities and Societies: writing, digital art Post Graduation

Bachelor'S Degree, Literature

Activities and Societies: writing, poetry, magazine editorial, singing BA English Literature