Working on Digital Marketing Strategy for the US region. Overseeing the overall Business Development and Lead Gen.

I lead and manage a diverse range of digital and business development initiatives to drive business growth and enhance Rahi's online presence in the Audio Video (AV), Data Center, and Network & Security space. My key responsibilities and accomplishments include:- Owning and overseeing global B2B lead generation efforts through the brand website and various Ecommerce catalog sites, ensuring a consistent flow of high-quality leads. (Primarily for US, APAC, INDIA and EMEA regions)- Developing and executing comprehensive global Digital and SEO strategies to improve organic search rankings and increase online visibility.- Crafting a targeted content strategy for our Ecommerce website to engage customers and improve conversion rates.- Heading the Business Development team in India, which focuses on generating leads through inbound and outbound sources for our sales team and Account-Based Marketing(ABM) activities.- Leading the Renewals(AMC) department within Rahi, ensuring customer retention and upsell In recognition of my efforts in digital and SEO improvement for Rahi's website, I was honored with a special Marketing Recognition award. With a passion for innovation and a data-driven approach, I am committed to elevating Rahi Systems' online presence and driving sustainable growth through strategic E-commerce and Digital initiatives.

• Heading the Ecommerce Division (Ooberpad.com - primarily into Home Theatre & Professional Audio) within the company end to end, right from Managing the Website in Shopify to Identifying brands and Products, Vendor management, Digital Marketing for traffic acquisition, Online Sales, Logistics, Customer Delight, ORM and more.• Managing a skilful team of 8 people from various domain expertise including Graphics Designing, Content, SEO, Video Editing, Website Developer, and Sales to scale up, outreach, generate potential leads, forge a strong online presence and make the website user & search-friendly.• Directly managing digital marketing channels across PPC, SEO, Display, Email, Affiliate Marketing, Youtube, Content Optimization and Social Media.• Implementing an E-commerce fulfilment process while factoring in cost-effective business solutions and maintaining high levels of customer satisfaction.• Experience of stock management and financial procedures.• Identifying and getting new brands, vendors on board, price negotiation etc...• Developing a content calendar and monitoring website uploads, landing pages development, Webinars and YouTube videos, and optimising the online store for better search rank for all the listing of popular search terms.• Handling the Website maintenance inhouse in WordPress and Shopify with self-developed skills. • Collaborating with OEMs, Partners, Distributors for joint marketing activities• Managing stores on all leading Marketplaces, Amazon, and Flipkart. Optimising the online store ensuring better search rank for all the listing of popular search terms.• Involved in BI (Business Intelligence) projects in Zoho and Google Data Studio.• Involved in CSR Activities of the organisation

- Managed Company’s E-commerce website and other relevant web properties, actively involved in the redevelopment of the website in Prestashop & Magento (Ecommerce Solution) along with my SEO technical recommendations.
- Successfully carried out the role of SEO Specialist to improve website’s organic ranking and achieved top organic ranking for several transactional keywords resulting in higher organic conversion.- Handled company’s social media profiles, pushing updates on a daily basis across all platforms mainly Twitter, Facebook & Instagram.- Managed several PPC campaigns on Google Adwords for B2B & B2C market segment on daily basis. - At the helm of the prominent campaign “Apple Watch”, notching outstanding stats for this campaign. - - Achieved 10/10 quality score for the highly competitive keyword ‘Apple Watch’ along with top Ad position which has resulted in several conversions.- Strategised the promotion of latest electronic products from various categories like Mobiles, Gadgets, Laptops etc- Managed Email Marketing campaign periodically and catapulted the company’s presence on e-commerce marketplaces like Jadopado and more

Worked as Online Marketing Manager for LigaForex - An Online investment start-up - Managed SEO, PPC & Social Media Marketing for LigaForex.com (Sep 2013 - Sep 2014)Duties & Responsibilities for Forex4you (Asia):- Promoted the website online through SEO, Search Engine Marketing & Social Media Marketing.- Successfully managed a team of 3 SEO Engineers- Collaborated with Designer & Web developers remotely to get the required changes done on the website for higher visibility, traffic, and conversions. - Regularly published news on all the Multilingual websites after translation.- Carried out a diverse range of Business Development tasks for a short period- Forged high-level business relationships with Forex trading Clients & Partners across India.- Led a team of sales reps, implementing a variety of sales strategies while meeting and exceeding revenue targets.- Collaborated with clients/partners frequently.Designation: Asst. Manager Website Operations & Marketing (Forex4you Global)Forex4you brand development and promotion globally- Managed brand development and promotion globally- Strategized for international multilingual websites with SEO- Online advertising/search marketing campaigns - PPC Google Adwords, Google display network etc.- Website content management development- Managed social media activities globally mainly Facebook and YouTube- Managed and optimized 6+ In house domains of different countries (India, Malaysia, Indonesia, Thailand, China etc.- SEO (Search engine optimization)- Web analytics (Google Analytics)

- On-page & Off-page Optimisation for UK based Ecommerce Website- Worked on SEO, ORM and create detailed analytics report sent to client on a weekly and monthly basis