-Leading a comprehensive redesign of both the website and mobile app, focusing on optimizing the user journey from service discovery to booking and post-service communication.-Conducting in-depth user research through interviews, surveys, and usability testing to identify key pain points, such as improving the booking flow and streamlining communication features within the app’s chat interface-Crafting detailed wireframes, interactive prototypes, and high-fidelity designs, ensuring seamless navigation and a clean, modern UI that resonates with both users and cleaners.-Collaborating closely with product manager and developers, ensuring that design solutions align with business objectives and technical constraints, while advocating for user-centered outcomes.-Applying web accessibility standards (WCAG 2.2) to make Ezi's platform more inclusive, focusing on visual design adjustments, accessible forms, and simplified interaction paths for users with diverse needs.-Establishing and documenting a scalable design system that drives consistency across the platform’s web and mobile experiences, while enabling rapid iteration for future feature rollouts.

-Elevated user experience standards and enhanced overall usability by leading the design process for the latest version of the web app-Facilitated design decisions through weekly collaborative workshops with Agile team members to generate ideas for improving the user experience of the web app-Streamlined project development by presenting interactive prototypes, gathering stakeholder feedback and aligning with goals and sprint timelines-Optimized the user experience of the current web application, ensuring seamless integration with the established design system-Reduced ghost payments by 87% over the course of one year, significantly alleviating customer concerns and minimizing the need for refunds-Designed and implemented a user-friendly two-factor authentication system, enhancing security while maintaining a seamless login experience through options like SMS codes and email.

-Actively collaborated on creating transition plans for over 20 accounts to drive engagement levels in the digital retail landscape during the COVID-19 pandemic-Spearheaded the development of graphic assets for social media tailored to each account-Fostered cohesive and compelling online presence, collaborating closely with web developer and copywriter to ensure seamless integration of branding elements across websites-Built long-lasting relationships with clients by hosting regular strategy meetings to review goals and assess gaps

- Designed housing for prototype of autonomous delivery vehicle alongside engineer while maintaining functionality, modularity, and user experience;- Established the product development cycle of the vehicle by utilizing industrial design principles;- Created CAD files used for 3D printing and testing.

-Managed a project from inception to pre-production involving a sustainable sub-brand specializing in packaging solutions for organic fruits and vegetables-Designed and built packaging solutions for consumer goods, serving numerous clients across diverse industries with tailored designs-Ensured packages were built for a pleasant unboxing experience, optimizing manufacturing and assembly processes for efficiency and cost-effectiveness.