Ramiro Sanchez Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

CMO | Marketing Director - Spain and Portugal / Deputy Director Southern Europe. Responsible for B2C, B2B and Brand Reputation for all Google brands, hardware (Google Nest), YouTube, Android, Stadia. Responsibilities include: > Consumer Apps: Launch new products and maximize product adoption and engagement of existing - ATL, BTL, SEO, SEM, Growth Marketing, Social Media, Communications. Insights, positioning, naming, competitive analysis, feature prioritization, external communication, local partnerships. Products include: apps (Maps, Gmail, Assistant, Photos, etc), Stadia, YouTube, YouTube Kids, Play Store>Hardware: launch and management of all Made by Google products - Pixel, Google Nest, Chromecast, Android TV- and third party programs -Android, Chromebook-. ATL, BTL and communication campaigns. >Localization and transcreation of global campaigns. Management of partnerships with key hardware manufacturers, carriers and retailers. Responsible for sales impact. Piloting of innovative partnerships to boost sales and product usage. >B2B: Drive Google advertising products adoption and usage. Development and execution of marketing programs from high impact inspirational events to training. Manage relationships with key clients’ stakeholders. Creation of clients digital maturity index to evaluate client product adoption and evolution.>Events: Strategy, narrative and execution of Google participation in events such as Mobile World Congress and WebSummit and internal events. >Brand & Reputation: Improve Google reputation among users and KOFs. Strategy, program definition, brand marketing plan and execution of reputational programs such as Grow with Google, Digital Skills, Google for Startups, Safety and Security. >Shape the local voice of Google in Spain and PT. Coordinate cross-functional team across country manager, public relations, legal, product development, and engineering. Manage relationships with key industry stakeholders.

Cupertino, California, Us

Head of Digital and Marketing – Latin America. Responsible for all marketing, communication, digital strategy and execution across all consumer-facing channels in all countries in the region, apple.com, Online Store and Retail.>Regional Marketing Strategy and Planning: develop and manage execution of marketing strategy and campaigns – product launches, sustain, seasonal - in the region with focus in key countries.Management and localization of Digital Communication and B2C E-commerce Sites - Brazil, Mexico and Regional>Generating traffic and drive sales to regional Apple Online Stores and local partners>Cross Functional Marketing: Ensure one consistent brand voice. Support sales and operations to ensure optimal execution (Retail and advertising). Manage execution with PR, sales and local teams. >Liaison between regional and global teams. Latin America voice and advocate in global teams –sales and marketing- responsible for regional insight and priorities.

Toronto, On, Ca

Head of Programming and Advertising Sales Strategy – Americas. Responsible for Ad Sales and Marketing strategy for advertising-supported web, mobile and out-of-home propositions: >Ad Sales strategy, product positioning, programming and pricing. >Client development - advertisers, agencies and ad-networks.>Direction of audience research and analysis. Created advertising segments and targeting strategy.>Spokesperson at main industry events including OPA, Digital Hollywood, WeMedia, CES, AMDIA Marketing and Content Strategy Sr. Director - Americas (Jan’06-Jun’07) Responsibilities: Media strategy and business development supporting Reuters media propositions in the. Some Results include: >Led the launch of Reuters first mobile/WAP site>Closed several key partnerships resulting in significant new audience acquisition – CNN, Google, Hearst, Yahoo, Youtube. >Launched and managed first Video Advertising Network. >Develop and execute online and offline marketing strategy. Primary, custom and syndicated market research

New York, Ny, Us

Sr. Marketing Manager - Americas. Responsible for existing members CRM & Marketing Strategy - US, US Hispanics and Latin America. Responsibilities included:>Member lifetime value: Retention strategy and programs to maximize members' lifetime value. >Development and coordination of retention strategy (US English, US Hispanics and Latin America) >Re-defined CRM, communication and value strategy based on predictive cancellation mode

Mclean, Va, Us

Marketing Manager. Member of High Potential Graduate trainee program. Some results include: >CRM: Launched several retention and usage incentive strategy for US English and Hispanic users>Secretary of the Board: Revised high impact proposed marketing and risk strategies before presenting to the board. Coordinated revisions and recommended approval.

Ciudad Autónoma De Buenos Aires, Buenos Aires, Ar

Business Development. Conducted research and analysis that culminated in $130MM business plan. Defined brand positioning and coordinated public launch.

Boston, Massachusetts, Us

Consultant. Managed projects ranging from strategy and product to reorganization for major telecommunications, consumer goods and financial services companies in Argentina, Brazil, Chile, Mexico Peru and Venezuela. Examples of projects include:For a major consumer financial services company: >Tested and launched new electronic payment product strategy to replace existing paper/traditional model across Latin America – Argentina, Brazil, Mexico and Peru - that resulted in $70MM additional revenue. >Evaluated and launched electronic wallet program in Brazil catering to small/medium businessesFor a major telecommunications company: >Defined members lifetime value and proposed mobile brand spin off strategy>Defined and proposed layout of $75MM fiber network by developing creative approach using bus schedules - Analyzed markets and ran financial models to evaluate major investment projectsFor a major consumer goods company: Developed and proposed entry strategy to Latin America, defined products strategy, guided new product development and pricing

Madrid, Madrid, Es

• Rotated across different Areas of the company.

Developed and ran financial models.

Mba, Marketing

Master Of Business Administration - Mba, Exchange Student

Engineer, Chemical Engineer

Master Of Business Administration - Mba, Marketing