Ramiro Sanchez Email and Phone Number
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Global executive/MBA with 25 years of experience in General Management, Marketing and Digital in leading companies including Google, Apple, Reuters, AOL Time Warner and The Boston Consulting Group. Currently CMO at Google Latin America, previously Spain and Portugal My experience in Google and Apple and my strategy consulting background, alongside my international experience position me as an excellent professional for top management positions. Extensive experience across North & Latin America and Europe. UC Berkeley/Columbia MBA. Fluent in English, Spanish and Portuguese. US and Argentina citizenship
- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
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Cmo | Sr Director Marketing, Latin AmericaGoogle Sep 2022 - PresentMountain View, Ca, Us
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Cmo | Marketing Director - Spain & PortugalGoogle Nov 2016 - Sep 2022Mountain View, Ca, UsCMO | Marketing Director - Spain and Portugal / Deputy Director Southern Europe. Responsible for B2C, B2B and Brand Reputation for all Google brands, hardware (Google Nest), YouTube, Android, Stadia. Responsibilities include: > Consumer Apps: Launch new products and maximize product adoption and engagement of existing - ATL, BTL, SEO, SEM, Growth Marketing, Social Media, Communications. Insights, positioning, naming, competitive analysis, feature prioritization, external communication, local partnerships. Products include: apps (Maps, Gmail, Assistant, Photos, etc), Stadia, YouTube, YouTube Kids, Play Store>Hardware: launch and management of all Made by Google products - Pixel, Google Nest, Chromecast, Android TV- and third party programs -Android, Chromebook-. ATL, BTL and communication campaigns. >Localization and transcreation of global campaigns. Management of partnerships with key hardware manufacturers, carriers and retailers. Responsible for sales impact. Piloting of innovative partnerships to boost sales and product usage. >B2B: Drive Google advertising products adoption and usage. Development and execution of marketing programs from high impact inspirational events to training. Manage relationships with key clients’ stakeholders. Creation of clients digital maturity index to evaluate client product adoption and evolution.>Events: Strategy, narrative and execution of Google participation in events such as Mobile World Congress and WebSummit and internal events. >Brand & Reputation: Improve Google reputation among users and KOFs. Strategy, program definition, brand marketing plan and execution of reputational programs such as Grow with Google, Digital Skills, Google for Startups, Safety and Security. >Shape the local voice of Google in Spain and PT. Coordinate cross-functional team across country manager, public relations, legal, product development, and engineering. Manage relationships with key industry stakeholders.
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Head Of Digital Marketing - Latin AmericaApple Inc. Feb 2011 - Oct 2016Cupertino, California, UsHead of Digital and Marketing – Latin America. Responsible for all marketing, communication, digital strategy and execution across all consumer-facing channels in all countries in the region, apple.com, Online Store and Retail.>Regional Marketing Strategy and Planning: develop and manage execution of marketing strategy and campaigns – product launches, sustain, seasonal - in the region with focus in key countries.Management and localization of Digital Communication and B2C E-commerce Sites - Brazil, Mexico and Regional>Generating traffic and drive sales to regional Apple Online Stores and local partners>Cross Functional Marketing: Ensure one consistent brand voice. Support sales and operations to ensure optimal execution (Retail and advertising). Manage execution with PR, sales and local teams. >Liaison between regional and global teams. Latin America voice and advocate in global teams –sales and marketing- responsible for regional insight and priorities. -
Director Consumer Media - Global Ad Sales And ProgrammingThomson Reuters Mar 2005 - Jan 2011Toronto, On, CaHead of Programming and Advertising Sales Strategy – Americas. Responsible for Ad Sales and Marketing strategy for advertising-supported web, mobile and out-of-home propositions: >Ad Sales strategy, product positioning, programming and pricing. >Client development - advertisers, agencies and ad-networks.>Direction of audience research and analysis. Created advertising segments and targeting strategy.>Spokesperson at main industry events including OPA, Digital Hollywood, WeMedia, CES, AMDIA Marketing and Content Strategy Sr. Director - Americas (Jan’06-Jun’07) Responsibilities: Media strategy and business development supporting Reuters media propositions in the. Some Results include: >Led the launch of Reuters first mobile/WAP site>Closed several key partnerships resulting in significant new audience acquisition – CNN, Google, Hearst, Yahoo, Youtube. >Launched and managed first Video Advertising Network. >Develop and execute online and offline marketing strategy. Primary, custom and syndicated market research -
Sr Marketing ManagerAol Jul 2003 - Feb 2005New York, Ny, UsSr. Marketing Manager - Americas. Responsible for existing members CRM & Marketing Strategy - US, US Hispanics and Latin America. Responsibilities included:>Member lifetime value: Retention strategy and programs to maximize members' lifetime value. >Development and coordination of retention strategy (US English, US Hispanics and Latin America) >Re-defined CRM, communication and value strategy based on predictive cancellation mode -
Marketing ManagerCapital One Jun 2002 - Jul 2003Mclean, Va, UsMarketing Manager. Member of High Potential Graduate trainee program. Some results include: >CRM: Launched several retention and usage incentive strategy for US English and Hispanic users>Secretary of the Board: Revised high impact proposed marketing and risk strategies before presenting to the board. Coordinated revisions and recommended approval. -
Business Development Director - Start UpIplan Networks Jan 2000 - Jul 2000Ciudad Autónoma De Buenos Aires, Buenos Aires, ArBusiness Development. Conducted research and analysis that culminated in $130MM business plan. Defined brand positioning and coordinated public launch. -
Strategic Business ConsultantThe Boston Consulting Group 1997 - 2000Boston, Massachusetts, UsConsultant. Managed projects ranging from strategy and product to reorganization for major telecommunications, consumer goods and financial services companies in Argentina, Brazil, Chile, Mexico Peru and Venezuela. Examples of projects include:For a major consumer financial services company: >Tested and launched new electronic payment product strategy to replace existing paper/traditional model across Latin America – Argentina, Brazil, Mexico and Peru - that resulted in $70MM additional revenue. >Evaluated and launched electronic wallet program in Brazil catering to small/medium businessesFor a major telecommunications company: >Defined members lifetime value and proposed mobile brand spin off strategy>Defined and proposed layout of $75MM fiber network by developing creative approach using bus schedules - Analyzed markets and ran financial models to evaluate major investment projectsFor a major consumer goods company: Developed and proposed entry strategy to Latin America, defined products strategy, guided new product development and pricing -
Jr AssociateRepsol Ypf Feb 1995 - Feb 1997Madrid, Madrid, Es Rotated across different Areas of the company. -
Business DevelopmentYpf S.A. 1995 - 1997Developed and ran financial models.
Ramiro Sanchez Skills
Ramiro Sanchez Education Details
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University Of California, Berkeley, Haas School Of BusinessMarketing -
Columbia UniversityExchange Student
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Itba (Buenos Aires - Argentina)Chemical Engineer
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Columbia UniversityMarketing
Frequently Asked Questions about Ramiro Sanchez
What company does Ramiro Sanchez work for?
Ramiro Sanchez works for Google
What is Ramiro Sanchez's role at the current company?
Ramiro Sanchez's current role is Sr Director, Marketing - Latin America.
What is Ramiro Sanchez's email address?
Ramiro Sanchez's email address is ra****@****ple.com
What is Ramiro Sanchez's direct phone number?
Ramiro Sanchez's direct phone number is +1 408-996*****
What schools did Ramiro Sanchez attend?
Ramiro Sanchez attended University Of California, Berkeley, Haas School Of Business, Columbia University, Itba (Buenos Aires - Argentina), Columbia University.
What skills is Ramiro Sanchez known for?
Ramiro Sanchez has skills like Marketing Strategy, Strategy, Digital Strategy, Digital Marketing, Strategic Partnerships, Competitive Analysis, Start Ups, Product Management, E Commerce, Integrated Marketing, Mobile Devices, Seo.
Who are Ramiro Sanchez's colleagues?
Ramiro Sanchez's colleagues are Anand Shukla, Ph.d., Neil Millner, Martin Kučera, Grant England, Ht Al, J. ., Hossein Doost.
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