Rami Abdullah Email & Phone Number

Saudi Arabia

• Perform data mining project such as Churn Predictive Modeling, Customer Profitability, New Customer Acquisition, Credit Risk Propensity & Payment Color Model, Market Basket Analysis (up/cross selling), Customer Behavior Segmentation and Recharge Color Model• Identify and prepare reports for different stakeholders (program management, BUs, partners, etc.) to assess the impact of the Loyalty Program i.e. member retention rates, usage growth• Provide support in designing, extracting data and reporting for campaigns, promotions and loyalty offers• Responsible for Data Modeling of Dimensions and Facts for the Data Warehouse.• Responsible for designing ETL strategy for both Initial and Incremental Load.• Responsible for the development of various mappings and process flows i.e. ETL logic for the extraction, transformation and loading of data into the Data Warehouse.• Responsible for development of Test Cases• Responsible for BI team • Lead a team responsible for reporting and analysis supporting departments such as Marketing, Sales, Operations and Finance• Provide detailed reports related to revenue, usage, customer base, as well as performance of GSM and Non-GSM products and services • Responsible for revenue reconciliation process between Finance & IT-DWH, which enables BU department to use the revenue figures in DWH on all levels (SAN, Account, Segment, and product levels)• Responsible for generating the BU commission reports on a monthly and quarterly basis• Participate in preparing the commercial presentation which summarizes the overall Business Unit performance which is attended by the Chief Business Unit Officer and all Business Unit department heads • The main responsible for ICT reports and analytics• Representing the Business Unit in communicating performance actuals to company management on a periodical basis

Jordan, Amman

• Managing the development team of INTRASOFT-Jordan company, evaluates employee performance, sets expectations and goals for department and individual staff members, recruits and trains staff• Arranging and attending the business development meetings with respective clients• Consulting with internal departments to identify customer needs and include into project objectives• Oracle apps experience including integration and maintenance• Managing large scale integration, customization and business intelligence projects for all sectors including telecom, government and banking• Creates related documentation

Saudi Arabia

• Managing the DWH team (development & operation) and provide efficient technical recommendations to achieve goals• Manage all reporting/decision support projects for all departments • Prepare data models and manage all related activities• Monitor reliability and availability of all data/reports • Analyses and recommend changes to increase productivity level of the DWH• Recruit, train and evaluate the DWH staff and determine areas of improvement• Excellent experience in managing vendors• Managed the implementation of the DWH system (Oracle)• Mobily BI Project: implementation was a complete DWH including the following main business areas:o Customer profiling and segmentation.o Product Analysis.o Sales Analysis.o CDR Analysis.o Financial Analysis.• The system is being used by all Mobily departments to get all needed reports using very powerful tools which enable business users to get all the needed data by themselves with very minimal dependency on IT team• Managed the implementation of the data mining project, which included the following main deliverables:• Segmentation: generate 3-levels of multiple clusters representing the customers base (usage type based, destination based and period of day based)• Cross selling & up selling• Product profitability analysis• Customer life time value analysis• Trend and what if analysis.• BI dashboards: including the following main business areas:o Activations, deactivations, migrationso Usage: with very powerful dimensions (on-net/cross-net, national/o international, roaming/local, customer profile i.e. nationality, segment etc…) o Customer Care: IPCC, customers’ complaints.o Customer Baseo Line Activityo Aging• For all Data Mining modules; provided the best-practice definitions & input indicators that played major role in making the overall success of the project and getting very high accuracy results

Amman Governorate, Jordan

• Project management including all phases from gathering requirements to final delivery and implementation• Providing the support & help to business users in setting the requirements through my past experience and best practices knowledge• Heavily involved with business end users in daily analysis and business justifications for abnormal trends and behaviors• Lead & validate all daily and periodic business reports & dashboards to all departments which help & support decision making process• Setting the high level design of all types of dashboards• Lead the development, design and testing • System Analyst: My role as a part of business analysis team was to conduct detail analysis which was the consequence of high level business requirement study of departments. This included conducting meetings with users, gathering and organizing business measures, defining the measures in business terms, defining and identifying hierarchies, documenting the analysis, taking sign-off from users and consolidating the analysis • Design Data Mart and responsible loading Data for different business area o Churn Model (Pre-Paid and Post-Paid) o Segmentation Modelo Cross-Sell and Up-Sell Modelo Customer Life-Cycle o Customer profitabilityo What if analysis• Loading Data Mart Database and Provide SLA (service level agreement) documentation • System Administration and maintenance

Amman Governorate, Jordan

• Very Good Banking development experience (2+ years)• Member of software development department, developing new banking system• Developing the day end and month end procedures (posting transactions, blocking-unblocking accounts, transfers, customers fixed orders, interest calculation including retro calculation, account statement…)• Developing the Bill Payments System (water, electricity, telephone)• Developing the Employees Salary Transfer System