Leading expansion efforts in the MENA region for Napkin Inc. a Canadian firm renowned for spearheading an M&A rollup with a diverse portfolio of companies engaged in complementary activities. Driving lead generation for M&A deals, fostering growth for subsidiary companies, and delivering top-tier B2B Demand Generation services. Accelerating digital growth and creating synergies across the portfolio, leveraging innovative AI-led strategies and a results-driven approach to achieve ambitious goals.

As the Founder and CEO of Emerge Digital, I have led the company to become a leading data-driven marketing consultancy. Our consultative and transformative approach positions us at the forefront of digital marketing, particularly in data analytics and lead generation. By seamlessly integrating technology and market insights, we deliver impactful digital experiences and drive significant growth for our clients.In May 2024, Emerge Digital became a part of Napkin Inc., marking a significant milestone in our journey. As a Napkin Inc. company, Emerge Digital continues to thrive independently, maintaining its commitment to excellence and innovation. While I now lead Napkin Dubai as CEO, my dedication to Emerge Digital's mission remains steadfast. Our team continues to deliver top-tier services, ensuring efficiency and effectiveness across all digital fronts, and upholding our reputation for raising industry standards and achieving exceptional outcomes.Emerge Digital, is a pioneering force in the tech industry, specialising in B2B Lead Generation, Digital Analytics, Paid Media, SEO, Web and App Development, and Digital Transformation. Leveraging innovative AI-led strategies, we redefine success through cutting-edge solutions, setting new industry standards through a transformative and consultative approach to growth.

●Work with a cross functional team (Consultants, Systems, Sales) to establish growth strategies to support Sentrix’ revenue goals.●Product Development and Project Management of Remote distributed teams on product delivery of liviti.com.au●Setup of Measurement Plan and governance of Data Layer for Single Customer View measurement strategies and data enrichment of Google Analytics with 2- way connector between Google Analytics and CRM.●Planned, managed and experimented with lead acquisition campaigns on multiple channels including NewsXtend Programmatic, Search, Display & Social, REA, Domain AudX & Premium Projects, Meta Ads, Google Ads.●Built adaptable nurturing/drip campaigns and designed the messaging of nurture campaigns based on offline CRM events and use of Events API in Active Campaign establishing a direct connection between CRM and Email activity.●Managed CRM integrations with various Lead Gen activities through the use of Integromat to establish data pipelines.●Analyzed and Visualized data to monitor revenue performance and uncover areas for improvement in Campaign Management.●Prepared and presented recommendations, reports, and findings from experimental data all the way up to the executive level.●Landing page building with emphasis on creating intelligent funnels and ongoing maintenance including CRO (Conversion Rate Optimisation) and SEO.●Acted as Team lead on recruitment initiatives handling technical interviews and job openings.Presented business case proposals on digital transformation and maturity projects such as CDP implementations.●Acted as SEO lead driving content strategy initiatives including competitive analysis, brief structuring, and topic and keyword research for key pillar pages, ever-green content, and news pieces.

FiveStones is an official Google Marketing Platform (GMP) Sales Partner specialising in providing and supporting the GMP media solutions to agencies and advertisers in Asia Pacific.Supporting our customers' usage of the platforms, this role included resolving technical support queries relating to the implementation and management of the platform, enabling our customers in the platforms through training, workshops, webinars or newsletters. Whilst a technical expert of the platforms, this role required regular engagements with our customers and therefore relationship building and presentation skills are an important aspect of the overall responsibilities. Provided support for Campaign Manager, Display & Video 360 and Search Ads 360 and Google Tag Manager.

● Spearheaded time frames for major IT projects including system updates, developments, upgrades, migrations and outages● Established effective maintenance of Workstations, Hardware/Software related issues, upgrades● Successfully trained and developed volunteers and employees on best practice SEO techniques, Google Ads/ DFP Management and Google Analytics● Ensured effective Salesforce administration and document strategies for CRM with existing systems integrations● Established routine checks on the network and data security, while exploiting opportunities improve and update software and systems● Initiated continuous process improvement using IT systems and technology - gather requirements, analyse processes, deliver solutions● Proactively ran regular operation system reports with senior staff, reporting on the allocation of IT budget and providing effective direction for IT team members/volunteers ● Coordinated and monitored processes, tasks and functional procedures diligently by following organizational protocols as needed ● Maintained quality service by following company policy and procedures ● Assisted in effective development of policies and operating procedures to facilitate functional elements and ascertained goals ● Attended regular operational meetings to address any operating problems that arise, whilst formulating strategies and tasks to ensure effective resolution ● Utilised critical thinking and expert communication to solve problems during irregular situations