Growth Marketing Manager
North Strathfield, New South Wales, Au
●Work with a cross functional team (Consultants, Systems, Sales) to establish growth strategies to support Sentrix’ revenue goals.●Product Development and Project Management of Remote distributed teams on product delivery of liviti.com.au●Setup of Measurement Plan and governance of Data Layer for Single Customer View measurement strategies and data enrichment of Google Analytics with 2- way connector between Google Analytics and CRM.●Planned, managed and experimented with lead acquisition campaigns on multiple channels including NewsXtend Programmatic, Search, Display & Social, REA, Domain AudX & Premium Projects, Meta Ads, Google Ads.●Built adaptable nurturing/drip campaigns and designed the messaging of nurture campaigns based on offline CRM events and use of Events API in Active Campaign establishing a direct connection between CRM and Email activity.●Managed CRM integrations with various Lead Gen activities through the use of Integromat to establish data pipelines.●Analyzed and Visualized data to monitor revenue performance and uncover areas for improvement in Campaign Management.●Prepared and presented recommendations, reports, and findings from experimental data all the way up to the executive level.●Landing page building with emphasis on creating intelligent funnels and ongoing maintenance including CRO (Conversion Rate Optimisation) and SEO.●Acted as Team lead on recruitment initiatives handling technical interviews and job openings.Presented business case proposals on digital transformation and maturity projects such as CDP implementations.●Acted as SEO lead driving content strategy initiatives including competitive analysis, brief structuring, and topic and keyword research for key pillar pages, ever-green content, and news pieces.