Award-winning Senior Vice President, Growth Leader known for my expertise in helping brands establish stronger connections with customers through data-driven strategies. As Senior Vice President at Tecsa Group, a growth-stage business, specializing in customer relationship building through data, I am focused on scaling the business within the North American market. Key achievements include the development and launch of a pioneering digital-forward regional mini-coalition loyalty program with a major grocer including the successful sourcing, negotiation and closure of an innovative co-brand credit card solution projected to deliver significant long term incremental value for the organization.A thought leader in loyalty management, sought-out for expertise in Loyalty and Business Strategy, SaaS Technology, Segmentation and Analytics, CRM, Digital Campaign Management, Consumer Engagement, Reward Fulfillment, Offer Sourcing, and Partnerships. With a track record of success and the proven ability to deliver results consistently.By leveraging a customer-centric approach, I have exceled in leading, building, and motivating teams to achieve significant revenue growth, delight clients, and foster lasting relationships. My diverse industry knowledge spans from start-ups to Fortune 500 organizations across Financial Services, Retail, CPG, Travel & Hospitality, Automotive, Telecom, Information Services, and Healthcare.Demonstrated P&L responsibility from start ups to $150+ million revenue businesses. Areas of expertise encompass new business development, growth strategies, client success, relationship management, contract negotiation, strategic partnerships, technology integration, loyalty program management, membership services, marketing, and operations.A strategic thinker who drives execution and excels as a team leader and coach. Experience influencing across various colleagues, executives, and clients, while facilitating the integration of strategy, marketing, communications, sales, and finance within a matrix model. Adept at initiating and navigating change to achieve profitable outcomes.Prior to Tecsa, as Vice President at Merkle I led a team focused on the growth and market expansion of digital transformation and consumer engagement solutions in the CPG, Retail, and Entertainment sectors. Successfully implemented a disciplined approach to account planning, pipeline creation, forecasting, and client satisfaction post business acquisition by Merkle.