Founded the company after witnessing the need for creative event companies in Dubai and the region. Most of the event agencies think from a very straight forward angle (the ribbon cutting ceremony) or the beautiful show. Very few think of a creative twist that conveys the message with a wow factor. I believe in the simple BIG idea rather than the overelaborate. The main services we handle are conference, team building events, exhibitions, road shows, activations, product launches, gala dinners...My role is to manage the Dubai and Beirut office operations by working on getting new clients and overseeing the full event cycle from brief to execution.Some of the major clients we handled are Emaar, General Motors, HP, Head & Shoulders (P&G), BAT, Baker Hughes, Imperial Tobacco, Banque Audi, Makassed Hospital, Pepsi, Rado, Tissot, Leon Hatot,Omega, Hublot watches, Dubai Properties, Turkish Tourism Board, DU telecom, Salvatore Ferragamo, Alberta Ferretti, Solidere, The Young Arab Leaders, GE, Lacnor, Visa, Canon and others.Managed Projects in UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, Morocco, Tunisia, Jordan & Lebanon. In addition to the above, I came up with our own concepts for events such as Sikkar Nabeit and Sa7lab (modern trendy Ramadan lounges) in Beirut in 2009 and 2012. Both projects turned out to be huge successes.In 2010, I founded a separate company specialized in weddings and called it white xposure. we championed creative weddings ever since.

• Led the Client Servicing department and grew the client base• Grew the overall revenue from AED 2.8M in 2020 to AED 22M in 2021 and AED 25M in 2022• Conceptualized and supervised the Mastercard cube operation at the Dubai Expo leading a team of 30+ including project managers, technicians, content creators, brand ambassadors, hospitality managers, talent managers, event managers, and logistic personnel• Conceptualized and executed various types of events for Mastercard in the region (UAE, Saudi, Kuwait, Qatar, Bahrain, Jordan, and Egypt)• Conceptualized and handled the ENOWA partners’ conference for NEOM in Saudi Arabia (built from scratch a state-of-the-art conference and hospitality area on a fully remote site)• Conceptualized and managed events for META (Spark AR & Instagram nights)• Supervised the VIDCON 2022 Conference in Abu Dhabi• Supervised the World of Nickelodeon 2022 event in Abu Dhabi • Planned the Paramount CBS Kids Choice Awards 2023• Championed pitches for Abu Dhabi School of Government, Sharjah Entrepreneurship Festival, World Tennis League and others