Recruited to lead turnaround initiatives, Design& implement company strategy for better performance and growth in the local Market. Represent executive leadership of company. lead Engineering, commercial, PMO’s, business analysis, logistics, regulations, tenders, service management and product development teams.• Reorganized commercial teams to focus more on customer communication. Gained valuable input that led us to redesign company sales strategy, increasing ROI by 20%.• Increased quarterly profits by 60% by driving teams to identify new business areas. • Created & led a business analysis taskforce that identified 13+ new potential service/product offering related to our core strength.• Drove product specialist teams to targeted unmet customer needs by accruing new 7 Products that anticipated directly in revenue (millions) and gained an additional loyal customer (Class A). • Restructured Project Strategy implementation by introducing the best practices & Methodologies.• Devised new strategy streamlining mega project implementation that resulted in 50% greater productivity and less cost by 25%

Acting General Manager, IT Information Management Systems (September 2018 to April 2019)Acting Director, Data Platforms (May 2018 to August 2018)Championing corporate-wide digital transformation and data analytics initiatives, I manage the IMS department and supervise multiple teams of more than 57 onshore and offshore employees. I oversee the enhancement of Data architecture, aligning it with the company’s strategic goals and vision. Directing multiple vendors during the implementation of many programmes/projects, I am continually researching new capabilities to increase business user stratification and update Mobily Data technologies.• Spearheaded data platform consolidation program, creating annual savings of up to SAR 60m; dramatically reducing time effort to access critical information.• Led Special Task Force that initiated and implemented real-time decision capability, increasing to corporate revenue by 5%.• Achieved 100% user acceptance after consolidating EDW platforms to reduce hundreds of report variations into single set of standards reports .• Developed new governance model for enhanced data quality, improving data quality by 90%. • Chaired multiple committees leading integration of emerging technology with budgeted amount of approximately SAR 100m.• Drove establishment of Big Data platform for enhanced digital channels, improving experience by more than 50% and enabling advanced analytics capability.

I was recruited to establish the Data Analytics & Forecasting Department, encompassing reporting, analytics, sales channels performance, and budget development capabilities within the Commercial Unit, with a special assignment to develop a credit and collection system along with commercial polices and benefits. I oversaw all Commercial functions, including vendor relationships and technical support, dashboard development and disaster recovery planning, and financial monitoring. Managing the operating budget (more than SAR 1B), I directed activities of 17+ staff and managed strategic projects throughout their lifecycle from initiating to closing.• Hired and manage employees, coordinating work flow and delegating tasks, providing motivation and direction to create positive work culture and ensure accurate, on-time project completion.• Boosted annual commercial revenue (co-ordinating multiple projects involving technical and commercial units) by hundreds of millions for five consecutive years.• Developed metrics reporting system for executive management team to analyze and trend market conditions over time, incorporating such measures as market share percentage and penetration. • Liaised effectively with CITC (government regulatory agency) for all telecommunications governance issues, saving hundreds of millions.• Developed and enabled fact-based decision making by executive management, providing multi-dimensional initiatives across sales channels. • Acquired significant numbers of mid and high value customers, integrating intelligent analytics with sales database to boost corporate revenue by hundreds of millions.