• Lead a high-performing sales team across 69 countries in Africa, steering strategic sales initiatives and optimizing operations to achieve regional targets.• Consistently surpassed sales targets by over 40% annually for the past four years, showcasing exceptional sales leadership and strategic planning.• Awarded the Area Award for top sales attainments for four consecutive years, recognizing excellence in performance and contribution.• Received the SMC Award in 2024 for outstanding service delivery and significant impact on sales and customer satisfaction.• Implement joint account planning processes, ensuring seamless integration of Microsoft Services into Enterprise Annuity and Solution Area Sales.• Develop and execute strategic sales plans, driving growth and expanding Microsoft’s footprint across diverse markets in Africa.• Cultivate and maintain high-level relationships with key stakeholders and decision-makers to foster business growth and partnerships.• Analyze market trends and customer needs to identify opportunities for new services and solutions, enhancing sales effectiveness.

• Led Microsoft Consulting Services across East Med, East Africa, Pakistan, and IOI, overseeing key client engagements and project deliveries.• Successfully managed high-value contracts, including:  Government of Jordan SGN:  Government of Jordan PKI:  Central Bank of Jordan PKI:  ECO Bank D365: • Directed digital transformation initiatives for major clients, including FBN, ECO Bank, FCMB, and the Government of Jordan, driving significant advancements in technology adoption.• Leveraged insights and feedback to drive continuous improvement and innovation in service delivery and client engagement.

• Spearheaded process improvements that significantly enhanced business impact, boosting quality, productivity, and customer satisfaction across the MEA region.• Directed the management of multiple complex projects, effectively resolving issues related to infrastructure, resource allocation, and methodology to ensure project success.• Awarded the GM NEPA Service Award in 2015 for outstanding service excellence and impactful contributions to regional operations.• Recognized as a Key Talent for three consecutive years, showcasing consistent high performance and exceptional leadership within Microsoft.• Managed the Premier Governance Dashboard for the NEPA Region, providing comprehensive oversight and reporting on service delivery metrics and performance.• Awarded the GM NEPA Transformation Award in 2017 for leading successful transformation initiatives that enhanced service delivery and operational efficiency.• Implemented best practices and innovative approaches to optimize service delivery processes, resulting in improved operational efficiency and client satisfaction.• Fostered strong client relationships through proactive communication and exceptional service, ensuring high levels of client retention and engagement.

• Led the successful implementation and evaluation of the core banking system (Temenos T24), overseeing comprehensive testing and integration with critical systems including SWIFT, Reuters, Card Management Systems, and NPS systems.• Played a pivotal role in establishing the first Islamic bank in Libya, guiding the bank’s entry into the Libyan market and setting up robust IT infrastructure to support the new institution.• Developed and executed IT strategies aligned with business goals, contributing to the bank’s growth and competitive positioning in the Libyan financial sector.• Implemented IT governance and compliance measures to ensure adherence to regulatory standards and industry best practices.• Managed IT budgets and resources effectively, ensuring cost-efficient solutions and optimal allocation of technological investments.• Provided leadership and direction in the design and deployment of IT systems, improving overall system performance and reliability.• Established and maintained relationships with key technology vendors and stakeholders to support strategic IT initiatives and drive innovation.

• Ensured compliance of all third-party service providers with company policies, standards, and external regulations, maintaining high operational integrity and consistency.• Achieved a 50% reduction in costs by designing and implementing efficient network connectivity and ERP systems across all warehouses, optimizing operational efficiencies.• Oversaw IT operations for Pepsi's Head Office, 20 satellite branches, and warehouses, successfully deploying comprehensive infrastructure and connectivity solutions.• Managed the implementation of Microsoft technologies to align with Pepsi's international standards, including the deployment of Mail Exchange Server 2010 and Active Directory across Libya for ABO sites.• Directed the integration of IT systems with business processes, enhancing overall operational efficiency and support for business activities.• Coordinated with internal and external stakeholders to ensure seamless IT operations and the successful execution of large-scale projects.• Developed and enforced IT policies and procedures to ensure secure and reliable technology operations.

• Designed and implemented robust IT architecture and infrastructure for projects across the MENA region, focusing on the banking and financial services (BFS) domain.• Acted as a regional consultant for three major clients in the EMEA region, leading the successful delivery of complex IT projects and ensuring alignment with client requirements and industry standards.• Provided expert guidance on IT best practices and methodologies, contributing to the successful completion of high-impact projects.• Managed project life cycles from initiation through implementation, delivering solutions on time and within budget.