With over 8 years of experience in marketing, consumer research, and data analytics, I am passionate about delivering impactful insights and solutions that enhance customer satisfaction and loyalty, increase revenue and market share, and optimize business performance. I have a versatile skill set that combines analytical, creative, and detail-oriented abilities, as well as a deep understanding of various industries, such as video and music streaming, FMCG, retail, and aviation.Currently, I am a research manager at GRS Research & Strategy, where I lead the customer experience function in the Middle East region. I am responsible for designing and executing research projects, generating actionable insights and recommendations, and presenting them to senior stakeholders and clients. I also collaborate with cross-functional teams to implement data-driven strategies and initiatives that support the company's vision and objectives. Some of my recent achievements include launching a new customer segmentation model, increasing the brand awareness and preference scores, and identifying new growth opportunities and untapped markets.