Something I’ve noticed during the global pandemic is an unprecedented shift to online shopping. However, I’ve seen research that shows that ultimately, consumers still prefer to shop at their local supermarkets. Shoppers worldwide are looking for tech-enabled solutions that make their shopping experience easier and safer. Industry surveys prove that a high percentage of consumers are more likely to shop where there are frictionless checkout technologies. Grocery retailers can’t ignore the realities of evolving consumer preferences. Touchless checkout and other contactless solutions are the new reality for grocers, whether large or small.Shekel Brainweigh - Retail Innovation Division is moving the bar beyond QR Codes, machine learning, cameras, and digital wallets into the next generation of smart solutions that will enable independent grocers and vendors to compete. Our advanced IoT weighing sensors combined with artificial intelligence transform the product shelf into digitized retail insights that give independent grocers and vendors a competitive edge.I bring decades of entrepreneurial experience to my role as Head of Business Development at Shekel Brainweigh - Retail Innovation Division. I’ve launched more than five startups and initiatives, leading their growth in multiple global technology markets. In addition, my strategic understanding of international business environments, marketing, and management has enabled me to create collaborative partnerships between Shekel Brainweigh - Retail Innovation and Global market leaders: retailers, unattended POS operators, technology and solution providers.