Ramida Patcharapreecha Email & Phone Number

388 Exchange Tower 27Th Floor Bangkok

• Develop, direct and measure the execution of strategic marketing programs of credit card campaign in order to meet and exceed sales and revenue.• Efficiently manage full P&L and marketing budget.• Conduct sales forecast and evaluate sales performance.• Increase sales by 115% minimum per promotional campaign through initiating contract negotiation with business partners.• Work closely with media team for artwork development, system development, customer service teams for campaign execution. • Assist section head to drive sales of card purchase and cash advance.• Coordinate with AEON insurance in relating to insurance products telemarketing.

Paholyothin Place Building, Bangkok

• Developed business and marketing strategies, set budget and targeted sales for mobile money services. • Implemented marketing plans, monitored and evaluated marketing activities and performance.• Initiated mobile money value-added services by working closely with finance, accounting, IT and external business partners.• Completed launched of new financial model testing.

Head Office Chatujak, Bangkok

• Developed various products’ marketing communication strategies such as Fleet Card, International Trade Finance, Credit Product, Cash Management. • Conducted marketing communication execution plan for products relaunch.• Successfully launched “Letter of Guarantee Campaign” and won the award “Campaign of the year 2009”.

Head Office Ratburana, Bangkok

• Developed and launched the new consumer segment to serve high net-worth individuals, “Signature” clients.• Acted as a project specialist and a liaison with other departments and partners.• Prepared budget and strategic implementation plan for customer retention and acquisition through product bundles.• Developed various marketing campaigns, perform profitability analysis for marketing campaigns and conducted events for Signature clients such as Wealth Avenue seminars, Lifestyles event.• Successfully launched “Signature Segment” project in 2006.

Head Office, Bangkok

• Created and executed marketing campaigns including producing marketing materials for UOB credit card and debit card, personal loan, and mutual fund products.• Performed profitability analysis for all related marketing campaigns.• Successfully launched “UOB Lady” credit card in 2005.

Master’S Degree, Technology Management, 3.74

Bachelor’S Degree, Finance, 2.99