A highly experienced bi-lingual Communications Strategist, Entrepreneur and CEO with over 16 years in the advertising industry delivering business growth and leadership across an extensive number of key industries. Throughout my career, I have developed key skills resulting in a proven track record for creating and implementing effective customer-centric growth strategies that consistently seek to push the boundaries of the industry, if only to respond to the volatile changes surrounding our craft and our profession.A visionary entrepreneur at heart, I pride myself with having established Serviceplan's Haus der Kommunikation in the Middle East as the first international office to deliver the fully integrated offering of classical and digital communications, media, brand experiences, and strategic consulting under one roof. From a single discipline agency over 9 years ago, I have led the business expansion to its current operations, building the best regional and international brands according to the nuances of the Middle East – a topic I gladly and passionately speak about in international roadshows and conferences.Currently, I am working with my amazing team, expanding the agency offering to include business consulting in the areas of digital transformation, marketing transformation, and Customer Centricity, consistently delivering holistic innovative solutions that drive productivity and reduce costs.