Rami Käkönen Email & Phone Number

Finland

Primary role is to act as the company’s key advisor and consultant in all projects that focus on commercialisation, international business development and sales, or inbound marketing.Also participating in the planning and management of Aurexel’s own social media and marketing campaigns.Key areas of expertise:- Inbound marketing and content marketing strategy and planning- Lead generation and nurturing, especially within pharmaceutical and life science industries- Identification of new business areas and cultivation of business prospects within these areas- Planning of business expansion to US market- Market analysis and global business development- Brand development- Strategic Consulting, including business plan & marketing strategy development

Finland

Co-founder of a combined restaurant, event venue and retail store.

Finland

Online marketplace and import/manufacture of toys and equipments for children with autism spectrum challenges and disorders.

Greater Boston Area

Lead the company's operations in the US market. Also responsible for managing the company's sales team and designing marketing strategy for MediSapiens in both home market and overseas. I was responsible for establishing the operational capabilities of the company's US subsidiary when it was incorporated in the United States, including the recruitment of the company's US staff. Subsequent management of the MediSapiens Inc., while keeping actively in touch with the company's customer base in the US.Key responsibilities included:- Identification of external stakeholders and overseeing the cultivation of partnership status with them- Personally responsible for expansion of various key customer accounts in large pharmaceuticals (e.g. Bayer, GSK) and medium biotech- Developing and directing implementation of business strategy and plans- Identification of new business areas and cultivation of business prospects within these areas (e.g. International Cancer Advocacy Network)- Planning and direction of growth and development of successful US operations- Participation in product design and development of international customer relationships worldwide- Overall marketing planning, market analysis and global business development

My main duties as the CMO of Pharmatest were the development and implementation of marketing and sales strategies and tools for a Pharmatest, a preclinical oncology CRO. This included strategic planning of marketing, communications and public relations. On a practical level I managed the company's sales/marketing team. I also designed, created and maintained the company’s marketing material, website and other promotional material, and was responsible for business development and customer acquisition. During my first 5 years with Pharmatest, the company's customer base grew from a few domestic customers to nearly 50 customers worldwide. At the same time the company's turnover increased by more than 300%

I was responsible for running the Digital Image Analysis Core Unit at the Division of Endocrinology, reporting to Division head, Prof. Greg Mundy and Prof. Lynda Bonewald. The job consisted of digitizing ex vivo, in vivo and in vitro samples into digital image format and then measuring and analyzing the resulting data. In that capacity I was also responsible for maintaining and calibrating our bone densitometry, X-ray imaging, microscopy, histomorphometry and electrophoresis gel imaging equipment, as well as teaching their use to others. I was also responsible for perfecting the quality of scientific images for publication and assisiting individual researchers in issues related to imaging in cancer biology.

As the founder and CEO of Digital Arts Studio, a marketing and advertising agency, my duties ranged from administrative tasks to business development, customer acquisition and actual production of the company’s new media and marketing services. Digital Arts Studio's core competency and service was the design and production of new media advertising, as well as graphic design for conventional media, photography and advertising. The company provided marketing services especially for the life sciences industry and research organizations.