Creative Director, Founder
CurrentOverhaul, "The Place Where Better Brands are Born," is a strategic communications design studio. Serving the Middle East from Jordan, it specialises in branding and identity programmes. Drawing on my years of multinational experience, we empower clients to make more successful branding decisions, delivering strategy, visual identity and marketing solutions. Notable projects: - Winning the logo design competition for Sheikh Mohammed bin Rashid Al Maktoum's Al Jaleelah Hospital in 2010 against design firms in Germany, Italy and Dubai.- Winning the 2012 logo design bid for King Abdullah II's new Queen Alia International airport.- Collaborating with wayfinding system & information designer Joan Zalacaine. I lead my design team on the Qibla pedestrian wayfinding system and street furniture project in Mecca. This project won gold at the International Institute Information Design (IIID) Awards in Vienna.- Participating in the Aramex rebranding, including the new colour pallet, layout, image and photographic library, stations interior and uniforms.- Designing logos for over 15 Aramex programmes and products since the 2011www.overhaul.jo