✅ Product Management- Map new features & requirements for the app, work on initial wireframes and guide the UI/UX team in designing the UI. Prioritize features & manage product road maps and releases. Devised strategies and roadmaps to support product vision and value to the business.- Researching customer experiences and demands.- Conduct A/B to increase customer experiences & validate new concepts- Working alongside engineering teams.- Working with PR and marketing teams to manage product launches.Acting as a product evangelist and representing the company at public events.Identify & execute offline and online growth strategies for KiKi and other company platforms✅ Growth & Digital Marketing- Work with cross-functional teams (Product, Services, and Sales) to establish growth strategies to support KiKi’s revenue goals. Oversee, manage, and experiment with new user acquisition campaigns. (Google Ads, Facebook Ads, Offline campaigns) Conceive and execute on a wide range of content campaigns to drive education and engagement.- Oversee all social media platforms (including Facebook, Instagram, and YouTube) and drive content creation- Analyze data to monitor revenue performance and identify areas for improvement.- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level. Research on growth strategies that could show impact on product as well as profitability & convert them into actionable outputs from ideas.