- Developed a CMS for generating dynamic web pages, promotions, and campaign pages, accelerating site updates across 17 countries. enabled seamless integration with the mobile app, eliminating the need for updates by supporting all web elements.- In CMS each page represented data as a huge JSON file with components, blocks, and data, I utilized efficient algorithms and data structures to increase speed, optimize, update, and store. - I built an internal system (Rest API and client-side) for storing brand assets and logos with Google Cloud Function and Google Storage, reducing costs by discontinuing external services.- Migrated and redesigned website features from the old platform to the new version with React and Typescript, adapting them to meet evolving business needs.- Optimized the CMS data structure and component architecture to eliminate unnecessary re-renders, significantly improving component load speed and data update performance.- Restructured data handling by implementing hash maps, effectively removing over 20 redundant for loops and enhancing overall system efficiency.- Minimized component re-rendering by refactoring the state management and employing React performance optimization techniques.- Achieved a smoother and faster user experience through targeted performance tuning and codebase improvements.

- Complete rewriting of 2 E-commerce sites with JavaScript, ReactJS, NextJS, and TypeScript with large teams and agile methodology. Also experience working with Spotify Squad Framework.- Development of GA services including Datalayer to collect and analyze user behavior and implement more than 20 A/B tests. I also worked with tools like In-Sider, In-Track, Big-Data Tracker, and Google Tag Manager.- Creating Dynamic-Landing for faster creation of landing pages on the site with more than 30 different types of modules and components for use on the pages.- Writing unit tests and E2E tests for different parts of the project with Jest and React-Testing-Library and Cypress. Also, using Storybook to have a demo of core components and use them more easily in other projects.- The experience of using mono-repository with NX along with micro front-end, and creating optimal code style and integrated project structure. 80% preservation of code style guide and project structure by customizing ES-Lint, Perttier, and Code Review.

- Mentored and guided more than 5 new engineers, helped them to grow their soft skills, and worked on 3 individual project types with the same technology for different parts of the company.- Rebuilt the platform from WordPress to JavaScript, and ReactJs and made more requests with better UI/UX and fewer development hassles resulting in a 90% improvement in user experience.

- Made high-performance and high-use timers for advertisements and discount banners on the site, which improved the site’s loading time by 2 seconds.- Development of a general layout and various components as a package that can be installed for all front-end projects.- Experience working with trunk-based development in projects.- Develop a dynamic theme for changing the appearance of the site when the campaigns or events.

- Created more than 12 landing pages with React or pure JS for events and promotions.- Designed and implemented 2 web platforms with ReactJs, PWA, and Django for club management and product sales, which have been running for over 3 years.- Development of a product authenticity check system by Serial-Number with the possibility of confirming the authenticity for users and already it’s supporting more than 3K products.- Creating a store management system with capital and warehouse management capabilities.- Cooperation in the project of finding the nearest representative. In this project, we used different maps to help users find the nearest service center according to their needs.- Collaboration in a student project to investigate user behavior with hidden elements on web pages (for example mega and burger menus) and research to improve the appearance of the website.- Writing a pyramid automatic discount system with a lottery system for a collection of online games on a site that aimed to attract more customers for campaigns.

Editing and creating videos and their sounds with motion graphics animation. working with internet taxis such as Tapsi and other companies like Chappar Persian-Canadian Startup, Isatis Elastic Ceilings, TakNama Digital can Opener Company, Mahak electrical jack building company, the 17 Building Industry Exhibition of Tehran, Alborz State Engineering System, Yazd Standard Organization, Esfahan Police Department, Miad Adineh program of Esfahan Channel (Iranian TV), etc.