Noomeh is a start-up that offers a fast, easy and fun way to order a wide range of personalised photo products like postcards and e-cards straight from the website.Key Responsibilities:• Led ideations from sketches to prototypes and usability tests to provide solutions.• Determined possible features and user flows by conducting user interviews and brainstorming sessions with stakeholders.• Designed statistical A/B tests to make design decisions with %95confidence.• Assisted in technical decisions and planning the future vision of the product.• Created personas through user research and data.• Developed wireframes and prototypes around customer needs. • Delivered working prototypes in Adobe XD based on our Data.Achievements:• Increasing user time on Page by +80 seconds.• Reaching organically to 10K+ Users in 6 months.• Achieving 55% faster load time than the industry average.• Planting over 250 trees in areas at risk of drought through selling postcards and E-cards by allocating 50% of sales for each item in 3 months.• Increasing the 45% sold item by adding Euro currency on the website.

I am currently working with Tennet as a Front-end Developer on a project basis. In this work, Idesign and implement a website for their customers. Or, for the websites they already have, I createa new service and provide technical support for them.

Winkapp is a Flea-market for second-hand clothes.Key Responsibilities:• Managed a design team of three junior UI and graphic designers.• Led in each step of the product development process, from ideation to development improvement for services.• User experience quality control within the development process.• Created low and high-fidelity prototypes in collaboration with the team.• Conducted user interviews and usability test sessions for key products to design a user-centered product.• Gathered and documented design requirements for the development team.• Communicated with clients and stakeholders to define the design strategies.• Responsible for advertising, market research, brand management, and acquiring and maintaining new customers.• Architected PWA and native apps based on our Data.Achievements:• Reached over 100,000 users in 2 years• Grown iOS registration to 75%, added listing to 50%, and sold listing to 35%.• Increased conversion rate and reduced CPI by 60%.• Raised user registration by 35% by referral service in 3 months.

Saboktar offers a fast, easy and cheap way to travel in Iran.Key Responsibilities:• Architected multiple dynamic and browser-compatible websites. • Led UX/UI design teams to improve the user’s flow.Achievements:• Reached more than 100,000 monthly users.• Increased conversion rates by 20%.

BrandCo is a digital agency that collaborates with small to large companies in Iran.Key Responsibilities:• Produced multiple visual elements of web applications by translating UI/UX design wireframes into code, creating high-quality markup using HTML5 and CSS3.• Develop websites and web applications for local firms and agency clients.• Implementing a mobile-first approach to existing websites.Achievements:• Raising the agency's revenue by increasing the received projects up to 40%