Responsible for end-to-end merchandising strategy, ensuring seamless alignment with business goals. Developing and executing go-to-market (GTM) strategies, collaborating closely with SIOP teams, and driving product development initiatives across various sales and ecommerce channels. Lead a talented merchandising team, continuously analyzing market trends to make data-driven decisions aimed at optimizing inventory turnover, maximizing sales growth, and improving product success rates. Through strategic management of in-stock percentages, gross margins, and excess inventory levels, I work to enhance channel performance and deliver results across all business units.

Lead the operational & strategic initiatives within the Global Merchandising Team. *Establish Critical business processes and execute across all channels/regions.*Lead issue resolution and establish key opportunities to ensure operational excellence within the organization.*Create standardized tools that enable the merch team to execute with clarity and consistency including streamlined performance reporting, pricing oversight, GTM tools, and market presentations.*Lead the GTM process internally to achieve time completion of critical deadlines.*Orchestrate and aggregate seasonal product briefs across regional teams.

Overstock.com is a leading online retailer helping customers discover designer brands & home goods at the lowest prices online. With free shipping on EVERYTHING. *Drove performance results, profitability, assortment and goal setting for the product category.*Quantitatively assessed category businesses, adjusted activities, developed strategy and opportunities to build future business and reverse negative trends.*Responsible for architecting category-level strategies with cross functional buy-in that focuses on optimizing assortment, merchandising, promotional, and pricing efforts.*Collaborated on strategic planning processes through Marketing, Logistics and Sourcing.*Actively participated in the promotional planning process.*Drove data insights into action and guiding strategic planning.*Developed talent for category leadership; additionally, mentored/developed team members.*Improved profits through supplier relationship management, and ensuring we were price competitive. *Drove category product expansion, including identifying assortment gaps.

A handmade home furnishings designer and reclaimed and sustainable materials manufacturer. *Directly responsible for developing and executing on the multi-channel (Overstock, Wayfair, Houzz, Hayneedle) digital strategy to drive growth and profitability.*Responsible for development and management of e-commerce Merchandising, Site content and marketing team.*Managed all aspects of the customer experience from onsite user experience, merchandising, product assortment, customer care, and logistics. *Lead merchandising, including development of merchandising strategy, processes and initial build*Oversee and report on sales performance through the lenses of item, and category across product sources.*Partner cross-functionally to optimize marketing campaigns, fulfillment and operations teams to execute flawlessly*Drive results by improving taxonomy, navigation, site search and product details

Took a career break to dedicate it to my two young boys, but continued to make personal investments in startups.

Overstock.com is a leading online retailer helping customers discover designer brands & home goods at the lowest prices online. With free shipping on EVERYTHING. *Managed merchandise assortment across seven stores with annual sales exceeding $150M*Help develop unique and exclusive merchandise assortments*Recommended and execute product pricing strategies*Manage OTB, SAS Forecast, NPD Data and GAZARO*Product development and International sourcing in India, Vietnam, Morocco, South Africa, Thailand, Peru, Colombia and additional developing and established markets.*Improved gross merchandise sales over a 4 year period by close to 50% and contribution margin by close to 95%*Perfected the supply chain between small artisan groups from around the globe and a large buyingorganization like Overstock.com.*Responsible for product development in categories like handcrafted furniture, bedding, jewelry, home décor, garden, kitchen & gifts and apparel.*Assisted in the seasonal planning process to meet sales, margin, and inventory turn goals.