Erik Ramirez Email & Phone Number

Canton Of Zug, Switzerland

Zug, CH

Plan-les-Ouates, Genève, CH

• Supported the evolution of the APAC business and infused commercial know-how leading cross-functional projects. Reported to Chief Commercial Officer.Delivered 3X top line growth in 4 years for Asia perimeter (65% of.
• Supported CCO on strategy steering and guiding implementation within APAC region.
• Coordinated Strategic Plans and championing markets’ voice at HQ for 5 regions and +10 markets.
• Optimized end-game brick&mortar wholesale distribution delivering 4X productivity per POS.
• Single point of contact for Watch division retailization initiative and coordinating multi-functional agenda.
• Supported Supply Chain function evolution: forecast, assortments, and high-value product allocation.

Bellevue, Geneva, CH

• Initiated acceleration of digital transformation and retailization of the Watch division through implementation of data-driven strategies steering the upgrade of the external network business model. Managed 2 analysts.
• Led implementation of the Business Performance, Analytics capability: harmonized approach and integrated technologies across brands and regions (SAP and Legacy ERPs), defined architecture and business rules for.
• Supported the definition of the Watch division’s retailization program aiming to improve performance and client experience in the external network.
• Led agile internal developments of 2 digital products enabling POS master data and enhanced analytics. Change management for the internal and external partners worldwide community (+1,200 people).
• Implemented first division-wide commercial performance tracking program, reporting shared monthly with Group and Maisons’ top execs.

Bellevue, Geneva, CH

• Initiated development of Key Account Management for the Watch division and supported growth of Richemont portfolio in EMEA and LATAM in close contact with brand and country directors. Promoted within 7 months.Developed.
• Defined 3-year business plans for +10 strategic accounts, coordinating with 8 brand commercial directors.
• Pioneered distribution network performance tracking leading to improved productivity per POS.
• Led quarterly business reviews engaging with top management from 12 maisons and 4 platforms.
• Prepared 2 SIHH keynote presentation for EMEA Regional CEO to deliver to top 30 strategic partners.

Madrid, Madrid, ES

• Provided consulting services to start-ups and SMEs on Strategy, Marketing and Operations. Consulted for the Community of Madrid’s start-up incubator. Managed project teams of 5-10 agency/freelancer collaborators.
• Managed +10 engagements end-to-end: Prospecting, closing, and project management.
• Key projects: Commercial & industrialization plans for a cold-pressed juice start-up securing seed funding of €300K; Creation of the Sustainability Office for major educational institution, secured partnerships and.

Cincinnati, Ohio, US

• Delivered 3-year roadmap redefining path to profitability for a beauty franchise. Managed 2 associates.
• Orchestrated brand relaunch: architecture and SKU rationalization, packaging artwork re-design and pricing repositioning.
• Managed consumer-centric new product development program delivering 4 blockbuster initiatives of +$30M each: Consumer insights (qualitative and quantitative), ideation and big idea validation, R&D-commercial fit.
• Headed omnichannel marketing toolbox validation and sales volume forecast.

Cincinnati, Ohio, US

• In-house consulting assignments (market and HQ roles) for the Marketing and Commercial organizations. Led cross-functional, multi-cultural, and remote project teams.
• Boosted expansion plan for billion-dollar brand by identifying $200M in adjacent growth categories.
• Developed commercial performance tracking framework which was integrated in all future toolboxes.
• Guided omni-channel strategy adoption by developing investment roadmap securing an average of 3X ROI.
• Designed go-to-market plans for strategic channels, delivering +8%pp market share for Iberia portfolio.
• Improved media efficiency of Iberia portfolio (12 brands) by 15% on average by re-structuring above-the-line investments leveraging marketing mix modelling approach. Managed 3 agencies.

Entrepreneurship And Business Strategy, Entrepreneurship/Entrepreneurial Studies

Bachelor Of Business Management, Business Administration, Management And Operations

Bachelor Of Media Communications, Mass Communication/Media Studies

Design Thinking & Creativity For Business, Innovation

Design Thinking Fundamentals, Innovation

Digital Marketing And E-Commerce, E-Commerce/Electronic Commerce

Training: Executive Coaching, Coaching

Structured Financial Products, International Finance

Certified Financial Markets Technician, International Finance