Jen Ramirez Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

Program Manager on Snapchat Marketing - with focus on AR.Creator of AR Marketing's scalable process, efficiencies, optimizations, and ways of working. Driver of moving projects and programs forward for the team ensuring established resource allocation, clear R&R, communication channels, milestones, and project information hubs.Snap AR, Live Nation x Snapchat, Lens Fest

San Diego, California, United States

Managed the Snapchat and Snap AR relationship.Drove all projects related to the clients most notably the annual Lens Fest conference, Snap AR branding, and Snap AR marketing.

Greater San Diego Area

62ABOVE is a full-service integrated advertising agency providing brand/communications strategy, public relations, media strategy and management, and creative services to clients. At 62ABOVE, I led clients through the process of brand discovery, strategy, communication planning, creative ideation, creative production, and execution of media, social, influencer, and PR plans. Through this process I launched new product lines and rebranding for clients. I coordinated with internal teams to manage project staffing, budgets, and forecasting. I managed and cultivated client relationships to build deeper relationships, provided strategic guidance, and optimized client investment; developed proposals and SOWs for new and existing clients; developed creative briefs and production work orders; drove internal and external communication as part of leadership; evaluated existing process and created efficiencies; managed and drove professional development for Account Management team.Clients: Harrah's Resort Southern California, Pebble Beach, Catalina Island Tourism Authority, Curio Collection by Hilton, Splat Hair Dye (Developlus), Ashford University, The San Diego Foundation, Serving SeniorsSkills: Team Management, Budget Management, Stakeholder Relationship Building and Management, Brand Storytelling, Brand Strategy and Development, Creative Execution, Production, Program Management, Organic Business Development, New Business Development, Process Development and Facilitation

Greater San Diego Area

The Townhall Project is a non-profit organization that empowers constituents across the country to have face-to-face conversations with their elected representatives. During my freelance contract I led event advance, volunteer recruitment, and event execution for the 'Road to Change' national bus tour. The national bus tour was in coordination with March for Our Lives (national) and on-the-ground organizations including March for Our Lives (local), Mom's Demand Action/Everytown for Gun Safety, and Coalition for Gun Safety to promote a conversation around gun-violence and encourage voter registration within communities across the United States. Additionally I was responsible for drafting press releases and coordinating press on behalf of local organizations to drive attendance and coverage of bus tour events. As a result, the 'Road to Change' tour registered more than 10,000 new voters for the 2018 mid-term elections.Skills: Event Logistics, Event Coordination, Public Relations, Coalition Building, Promotion, Volunteer Recruitment, Program Management

Seattle, Wa

Wexley School for Girls was a one-of-a-kind creative-centric advertising agency providing brand strategy, engagement strategy, data analysis, creative, and production services. During my time with Wexley School for Girls I worked hand-in-hand with our strategy, creative, production, and project management department to bring to life campaigns for each client providing creative and out-of-the-box solutions for their challenges. Working with the team, I assisted in leading the national integrated brand campaign for Sparkling Ice, across digital, social, influencer, broadcast television, radio, experiential, and out-of-home resulting in a notable increase in un-aided brand awareness in a crowded category. Additionally, I led the digital and social program for the introduction of Shimano electric bikes to the US market developing and executing a cohesive test and learn campaign resulting in a significant decrease in cost-per-click (CPC) and increase in visits by year-end. Other notable accomplishments while with Wexley: - Partner marketing experiential campaign for Lyft's inaugural partnership with Seattle's renowned Dick's Burgers resulting in an increase of rider activations YOY for a major regional entertainment event (Bumbershoot Festival) while Lyft was not the official rideshare partner.- Lead generation to enrollment campaign for City University of Seattle including online and offline targeted tactics resulting in YOY growth in budget-constrained environmentClients: Sparkling Ice, Lyft, City University of Seattle, Shimano, PushpaySkills: Stakeholder Management, Relationship Building, Business Development, Social Marketing, Influencer Marketing, Digital Marketing, Client Services, Cross-functional Collaboration, Brand Development, Brand Strategy, Workamajig, Budget Management, Organic Business Growth

Greater Seattle Area

Razorfish is a digitally-focused advertising agency and subsidiary of Publicis Groupe providing smart, innovative digital solutions to client challenges. During my time with Razorfish I managed 15 member cross-department project teams to develop and execute marketing campaigns, product/service launches, Apple partnership campaigns, Samsung partnership campaigns, innovation ideation, and website redesign and platforming for T-Mobile and Authorize.Net. I was responsible for leading strategy, creative, UX, development and vendor partnerships for T-Mobile's innovation program and the 2015 Holiday campaign. Weekly I led and coordinated the cross-agency status meeting ensuring all partners were sharing updates and allowing for optimal collaboration. While at Razorfish I founded the Seattle office's LeanIn Circle with 35 members and introduced Publicis Network's VivaWomen! program to Seattle's multi-agency office.Clients: T-Mobile , Authorize.NetSkills: Stakeholder Management, Relationship Building, Business Development, Web Marketing, Digital Marketing, Client Services, Cross-functional Collaboration, Tech Experience, Telecommunications Experience, Salesforce, Oracle, Box, Jira

Greater Seattle Area

Frank Unlimited was a boutique advertising agency providing creative, production, media, and management services. I was responsible for mentoring 2 direct reports and managing 5 client integrated marketing programs during my time with Frank Unlimited. I optimized budgets for efficiencies, invoiced clients, projected income, established timelines, coordinated creation of production and media deliverables, and provided strategic counsel to clients. Working with a specialist, I set up Workamajig operations and transitioned all invoices from Quickbooks to the new system. Clients: Redhook Brewery, Sound Credit Union, Seattle Cancer Care Alliance (SCCA), SCCA Proton Therapy Center, The Everett ClinicSkills: Project Management, Client Management, Relationship Building, Production Management, Vendor Management, Cross-functional Collaboration, Content Creation, Copywriting, Proofing, Healthcare Experience, Banking Experience, Beverage/CPG Experience, Quickbooks, Workamajig

Greater Seattle Area / Orange County, Ca

FCB Global is one of the oldest and largest advertising agencies in the world and subsidiary of the Interpublic Group (IPG). During my time with FCB I transition my skills from political work to an energy efficiency campaign run by FCB and the state of California's Energy Commission. Working with the California Energy Commission, SDG&E, Southern California Edison, SoCal Gas, and PG&E I was responsible for client communications and updates, campaign management and operations in Southern California, government and community outreach, staff management, and direct consumer contacts. Additionally, I was responsible for representing the campaign in on-air interviews and establishing a social media program with the emerging technology.Following the energy efficiency campaign, I relocated to lead project management within the Seattle office. I was responsible for managing budgets, resources, timelines, and staff for HP Anti-Counterfeit and HP PurchasEdge clients. The 40+ project tracks of work included DreamWorks partnership, website development and platforming, and awareness campaigns in North America, EMEA, and Latin America for counterfeit toner cartridges. During my tenure I was recognized as most valuable employee in 2012.Clients: Hewlett Packard (HP), Southern California Edison, San Diego Gas & Electric (SDG&E), SoCal Gas, California Energy CommissionSkills: Project Management, Budget Management, Resource Management, Community Management, Public Speaking, Government Outreach, Community Outreach, Stakeholder Management, Program Management, Agile Method, Jira, Microsoft Project, Microsoft Office, Tech Experience, Public Sector Experience, Energy Experience

Tampa, Fl

Following the success of the Obama for America campaign, the DNC established the grassroots organization, Organizing for America (OFA). During my time with OFA, I was the right-hand woman for the state director(s) overseeing operations, staff management, campaign strategy and execution, communication planning, and event coordination. I managed up to 80+ staff to execute statewide electoral and issue-based programs within Florida. I was responsible for strategically implementing outreach programs to recruit and retain volunteers, contact voters, build relationships with local elected officials, and establish connections with press. I was lead in developing training programs and materials to support staff, volunteers, and 150+ local community teams. During my time with OFA, I executed over 125 high profile events including townhalls and fundraisers featuring President Obama, Congressional/Senate Members' community activities, celebrity events and fundraisers, press conferences, round table discussions, and rallies on behalf of candidates/issues.Skills: Community Outreach, Political Outreach, Relationship Building, Training, Mentorship, Operations, Campaign Strategy, Public Speak, Event Coordination, Communication Planning, Votebuilder, NationalField

Washington D.C. Metro Area

Working as an Associate with the Office of Management and Administration, I helped establish the White House Internship program and the DC Scholar's program under President Obama. I was responsible for streamlining the Internship application process via data tracking, creation of the cross-department evaluations schedule, arrangement of welcome week programming, and liasoning with White House departments. I conducted on-site visits and program presentations to students and advisors for the promotion of the DC Scholars program and was a reviewer, scorer, and interviewer of applicants during this process. I acted as lead point of contact for all incoming interns and scholars.Skills: Data Analysis, Program Planning, Program Coordination, Public Speaking, Process Architecture, Scheduling, Promotion, Sharepoint, Microsoft Office

Broward County, Fl / Savannah, Ga / Bowling Green, Ky / San Diego, Ca

During my time with President Obama's campaign I rose from Intern to Regional Field/GOTV Director. I worked daily to register and contact voters by phone calls, door knocking, or event activations and managed a team of 24. I was responsible for coordinating everything from local round tables to celebrity surrogate events to televised live events with President Obama. I worked throughout the country in California, Kentucky, Georgia, and Florida. Skills: Community Outreach, Event Planning, Event Coordination, Political Campaign, Public Speaking, Campaign Strategy, Messaging, On-Camera Local Spokesperson, Celebrity Coordination, Votebuilder, Microsoft Office

Bachelor Of Arts, Social Sciences; Sociology

Activities and Societies: SDSU Associated Student Government, Kappa Delta Sorority, Residence Hall Association

Marketing And Strategy

Basics of Brand Strategy; How to Write Brilliant Creative Briefs; Business of Storytelling