Kelly Ramirez Email & Phone Number

United States

· Develop and implement integrated communications campaigns for St. Jude Children’s Research Hospital’s focusing on Hispanic and African American donors· Introduce media and celebrity events in key markets to cultivate relationships and collaborate on story telling opportunities· Establish year-long programs with top social media as well as sports personalities and celebrities· Advised Pepsi on media strategy to motivate the public to visit Black restaurants as part of Pepsi’s $100M revenue pledge to support Black-owned restaurants· Led Genentech diversity and inclusion public relations advisory team in partnership with top global agency· Spearheaded award-winning team that executed the first Hispanic artist hologram at the largest Day of the Dead celebration in the U.S. on behalf of Anheuser-Busch Mexican Import brand· Led redesign of Cancer Genetics’ annual report and website to showcase the company’s work in the personalized medicine space and to make the information accessible to all audiences · Established best practices for strategic communications initiatives with diverse communities in the U.S.- Organized local soccer super fan groups to support Pepsi community initiatives

New York, Ny, Us

• Lead and grow organizations’ Marketing and Communications team to include social media, influencer engagement, and newsletter development• Manage board presentations and lead communications with investors/funders• Devise and execute executive visibility plan and secure placements in top national publications• Restructure organizations’ approach to service member recruitment to ensure twenty percent increase in overall applications

New York, Ny, Us

· Worked jointly with teams across industry segments to ensure a total market consumer approach was implemented on all relevant accounts· Directed pitch teams, which brought $1 million in new business within the first ten months at the firm· Spearheaded media relations efforts for award-winning campaign for Pepsi (PR Week award)· Steered the development of C-suite executive visibility program for Univision Communications· Managed teams across the consumer and corporate groups with clients including Univision Communications, Mexico City, Suave, Hellmann’s, Pepsi, and Caress

Memphis, Tn, Us

· Developed a 5-year marketing plan as well as individual strategies for national and regional Spanish-language fundraising and awareness programs · Worked jointly with multiple program teams across the fundraising organization and the hospital to identify market goals and objectives to ensure measurability of program success and donor engagement · Managed all celebrity and local market influencer participation in St. Jude campaigns and events · Drove multichannel integration efforts through all St. Jude programs · Spearheaded the St. Jude Thanks & Giving Campaign· Identified new and emerging donor touch points

· Launched St. Jude Children’s Research Hospital’s Thanks and Giving campaign with singer-songwriter Luis Fonsi and led public relations efforts for 2009 and 2010 campaigns· Directed Sanofi's Community Health Partnership, focused on improving health outcomes of Hispanic and African American communities in five major U.S. cities in partnership with local government officials

New York, Ny, Us

• · Established and led firm’s Multicultural Division. Launched and managed national, multi-year community outreach health initiative for Sanofi · Launched Steve Harvey’s first book, Act Like a Lady, Think Like a Man, as a collaboration with Sears Holdings· Executed home rehabilitation program for veterans in Puerto Rico with Sears’ Heroes at Home program· Relaunched Sears’ Wish Book via an interactive consumer activation in Times Square, NYC· Led strategy development and implementation for Johnson & Johnson brands, Lactaid and Splenda

· Spearheaded a national event tour with celebrity spokesperson, as part of General Mills’ Save Lids to Save Lives campaign in collaboration with local Susan G. Komen chapters in six U.S. cities · Executed Diageo’s national new product launches and celebrity-led home ownership, corporate social responsibility program, which included activations in four key cities· Directed multicultural media relations efforts for the launch of the Mirena IUD