As the leader of enterprise business acquisition and growth in LATAM Region, I successfully:- Develop, execute and track TOF (Top of Funnel) strategy to increase acquisition & revenue, reducing sales cycle, on the back of thorough analytical analysis.- Work with various platforms including Sales Navigator, Apollo, Lusha, Zoominfo, and others to hunt for prospects and generate, qualify, cultivate, and close net-new outbound opportunities.- Managed a Sales Development Representative team and developed and implemented scalable strategies to grow the business.- Continuously improved learning styles and sales strategies, while establishing and reinforcing standards for lead generation, prospect contact, and follow-up.

I led the acquisition of Enterprise accounts in LATAM, helping companies grow globally, with the challenge of:- Building and maintaining strong customer, prospect, and partner relationships- Drove international B2B growth for SMEs and startups, providing global collection solutions in over 190 countries, offering advice, onboarding support, and fostering growth.- Help companies pay overseas contractors, on the payment platform utilized by leading companies such as Amazon, Airbnb, Fiverr, Upwork, and more."As a result, I achieved:- Acquisition: Exceeded acquisition goals by 130%, achieved 500% YoY revenue growth, and expanded revenue to 400K USD in 2022- Profitability: Consistently exceeded regional revenue benchmarks by strategically acquiring highly profitable customers.- Acceleration: driving regional acquisition and revenue growth by successfully closing over 20 commercial agreements

At the Trade & Investment agency from Argentina, I spearheaded the internationalization efforts of SMEs through cross-border digital channels. This included:Designing and executing the Fulfillment By Amazon (FBA) program, enabling Argentine companies to sell their products to US consumers via Amazon. As head of the Alibaba B2B Program, I helped enhance the visibility of Argentine SMEs on one of the world's largest international buying platformsI also led the development of the first Argentine wine flagship store on Tmall.com, the leading e-commerce platform for B2C sales in China, owned by Alibaba. Additionally, I generated agreements with logistics HUBs in strategic free zones to facilitate the global reach and distribution of Argentine SMEs.

- Profesor of "Tech Trends" in the Ecommerce MBA in the University of Buenos Aires.- Profesor of "Marketing Plan" in the Marketing Posgrade in the University of Buenos Aires.- Professor Assistant of "Creativity and Innovation in Organizations" by the Mg. Eduardo Kastika,

I contributed to the digital transformation of SMEs in Argentina, working for the Secretary of Entrepreneurs and SMEs at national level by leading various programs: These included coordinating and executing the E-commerce & Digital Marketing program, which trained over 1,400 entrepreneurs and companies across the country, increasing their knowledge of digital business strategies and accelerating the adoption of technologies and platforms, while promoting business opportunities through digital channels.. In charge of the Digital Transformation program in the service industry, helping gastronomic and hotel sectors transform digitally, implementing consultancies with strategic partners and promoting opportunities through digitalization. I played a key role in promoting the first "Crossborder Business" event for the fashion industry, in collaboration with the Ecommerce Institute and Exporta Simple program of the Foreign Secretary, featuring prominent players such as Raiconet, DHL, and others..

As a key contributor to the launch of Preo, one of the startups of ZX Ventures - a global growth and innovation group at AB InBev, the leading global beer producer - I led the commercial and marketing operations.:- Marketing: designed and executed the acquisition plan, activation, and retention of users in the app, managed the budget, coordinated internal teams and media agencies, and worked in synergy with the Product team to maximize results.- Commercial development: I played a crucial role in attracting venues as customers and expanding the offer of benefits in the app, developing the growth strategy, and attracting new strategic alliances for the development of new businesses.

Successfully launched and developed the E-Commerce channel for Jobs and Real Estate verticals across 9 LATAM countries, driving 54% of company transactions, achieving exponential YOY growth. I was in charge of:Led customer acquisition and retention efforts, defined product mix and pricing, and executed communication strategy. Closed strategic partnerships to attract qualified leads and optimize conversion rates.Consistently delivered on key performance indicators including conversion rate, traffic, revenues, transactions, ROI, and ARPU.Coordinated with cross-functional teams in SEO, Adwords, Email Marketing, and Social Media to drive effective marketing campaigns and ensure their successful execution.

Led the most popular brand in the Pure Water market in Argentina and successfully repositioned Villavicencio in the new digital ecosystem- Brand development: Spearheaded the development and launch of the innovative Villavicencio Rebotella, the first bottle made from recycled materials. Conducted thorough market analysis, developed the product, and activated campaigns to drive sales. - Business Management: Monitored key performance indicators (SOM, Forecast, Price Index, Hedging, financial variables) on a monthly basis and collaborated with the commercial area and trade marketing to develop and execute corrective plans. Effectively planned and managed the brand's budget for optimal productivity.

At L'Oreal I learned to manage a global brand like Vichy, leader in the Dermocosmetics market, being in charge of the Anti-aging, Hydration, Liposculpture, Deodorants categories.In my time at L´Oreal i had introduced more than 10 products in the market, launching Liftactiv HA Advance, positioning the anti-aging cream within the 3rd place in participation in the category.

At Genomma I became an expert analyzing all the Marketing variables. Among my tasks I was in charge of: - Advertising & Media plan coordination: Control of investment in advertising. - Analysis: Sell out weekly analysis .Monitoring and analysis of the rolling Forecast, P&L, A&P Budget, Price Index. Review of OTC Market Share. Weekly stock monitoring in drugstores. Monthly presentation of the evolution of sales. - Market research for new product development.

A place where I learned about media, monitoring the marketing plans of Renault and Nissan Argentina.Control of advertising investment of Renault and Nissan, based on the analysis of the Media Plan. Track the status of debt accounts. Management of payments to suppliers.

I took my first steps in the number 1 company in the Door to Door channel, collaborating in supply planning to meet the demand of the local market. I was in charge of the purchasing order management., completing the planning process of the supply chain for Argentina.