In charge of strategic planning across multiple platforms. Defining the best roadmap for Government campaigns across different verticals. Brand awareness, performance, app-installs & data collection campaigns.- Digital team coordination- Cross-platform (Google Search, Google Display Network, Gmail Ads, Youtube, Universal App Campaigns, DV360, DS360, Google Search Ads 360, Facebook, Instagram, Twitter, Waze, Snapchat, Linkedin, Spotify, etc.) - New nedia & formats investigation (Rich Media, Dynamic Ads, Image Recognition, augmented reality)- Strategic planning for automated response & alerts campaigns- Audience Insights & Curations- Data driven optimization and decisions- Campaign Reporting- Presentations for different Government departments & ministries

Google, Facebook, and new technologies in Gobierno de la Ciudad de Buenos Aires.In charge of strategic planning across multiple platforms. Defining the best roadmap for Government campaigns across different verticals. Brand awareness, performance, app-installs & data collection campaigns.- Strategic planning for Facebooks campaigns (Facebook & Instagram)- Strategic planning for Google campaigns (GDN, Search, Youtube, Gmail Ads)- Strategic planning for Linkedin campaigns- Strategic planning for new media (Spotify, Snapchat, Shazam, Waze)- Strategic planning for automated response & alerts campaigns- Audience Insights & Curations- Data driven optimization and decisions

My duties include:- Defining Digital Marketing strategies for Branding, co-Branding, Sales and User Acquisition campaigns for Argentina's and Mexico's Markets.- Planning, Launching, Monitoring and Optimizing Facebook, Instagram, Youtube & Google Ad Campaigns in order to to reach potential customers in the most efficient ways.- Developing and executing E-mail Marketing strategies for Branding, co-Branding and Sales campaigns.- Study user's behaviour and conversion patterns to discover insights that might help further optimize user acquisition and overall performance.- Collaborate with cross-departmental teams (Sales, Content, IT, UX) to develop adequate strategies to drive more traffic to #LOOKEA app and website.- Clients Include: American Express, Amazon Fashion, Mercado Libre, Liverpool, PRÜNE, CHER & More.