Ramiro Rodriguez Zamarrón Email & Phone Number

Monterrey, Nuevo León, Mexico

• Go to Market Strategist• P&L Owner• Profit First Practitioner• Sales Growth Strategies

Monterrey Area, Mexico

Reporting to National Sales Manager. Manage a sales team of 17 people. Serving the states of Nuevo León, Coahuila, Tamaulipas, Chihuahua. Durango, Zacatecas and San Luis Potosí, which equate to 65% of the national revenue (USD36M)• Exceeded the 2019 sales budget by 11% and surpassed 2018 sales by 26%.• Contributed $ 3 MM USD of new business equivalent to 5.48% of company revenue. • Incorporated 14 recurring customers with a value of $ 1.7 MM USD.This was accomplished through the following tactics and strategies:o Strengthened brand's presence in retail channels, hardware wholesalers and home centers through brand activations and participation in expos, seminars, and customer training.o Restructured the sales team by reorganizing accounts assignations by territory. o Recruited, coached, trained, supervised, and mentored salespersons to form a successful sales team. o Developed and enhanced strong business relationship with decision makers at main clients in Northern Mexico.

Monterrey Y Alrededores, México

Reporting to Corporate Commercial Director in Boca Raton, FL. Responsible to open new business opportunities in Mexico. • Tripled the number of active clients from 3 to 9 in little over a year.• Secured 14 furnace turn-key projects, bringing the company additional sales of $ 0.5 MM USD.• Expanded the network of contractors by adding 2 in CDMX, 1 in Bajío and 1 in Monterrey.This was accomplished through the following tactics and strategies:o Influenced management to implement Predictable Revenue methodology.o Carried out prospecting activities through visits to industrial parks, databases, automotive directories, networking events and participation in conferences, workshops and expos as well as organizing trainings for customers.o Qualified, recruited trained, and supported distributors through proper pipeline follow-up.

Monterrey Y Alrededores, México

Reporting to the International Sales Director. Corporate offices in West Warwick, Rhode Island, USA. Position responsible for opening and developing QuickLabel Systems dealers in Latin America.• Increased sales in Mexico and Central America by 33% in 2014.• Increased sales in Latin America by 28% in 2015.• Consolidated consumables sales with double digit growth in 2014 and 2015.This was accomplished through the following tactics and strategies: o Developed and trained 15 distributors in CDMX, Monterrey, Guadalajara, Chihuahua, Tijuana, Hermosillo, as well as in Colombia, Chile, Peru, Panama and Nicaragua. o Organized Expos and Trade Shows in Mexico and Central and South America. Also planned and executed, along with marketing & advertising, new social media campaigns, and helped with the creation of content in Spanish.o Maximized sales opportunities through disciplined and systematic allocation and tracking of leads to our dealers through Salesforce® CRM.

Monterrey Y Alrededores, México

Reporting to North Sales Manager of the Steel Cables Division. Managed a sales team of 2 people. Position responsible for opening and developing Distributors in Nuevo León, Coahuila, Tamaulipas and Rio Grande Valley in Texas as well as developing the Ternium and Altos Hornos key accounts in Mexico (annual, semi-annual and quarterly tenders)• Achieved sales with my team for $800K USD in 2011.• Increased sales by 35% and 20% in 2013 and 2012 respectively*.• Achieved, together with my team, the first sale of fishing wire rope in the USA.This was accomplished through the following tactics and strategies. o Consolidated a network of 9 distributors in MTY, Saltillo, Sabinas, Monclova, Piedras Negras, Reynosa, Tampico.o Recruited a major cable wholesaler to key account, by allying with them to win the Ternium bid (USD 2MM/ year) which resulted in a turnaround strategy for my region. o Carried out prospecting tasks through technical visits, trainings, workshops and visits to the plant.

Saltillo Y Alrededores, México

Reporting to Coahuila Regional Manager. Managed a team of 16 people. Coordinating the Saltillo Business Unit, which consisted of a CEDIS, a Megastore, a Special Gas tank, and an on-site store Minera El Peñasquito in Mazapil, Zacatecas. Led: Sales, Logistics, Safety and Hygiene, HR, Customer Service. Running a full P&L and budgetary management of designated business units. • Increased 2010 sales by 40% vs 2009 whilst improving portfolio days and cylinder rotation.• Increased Business Unit EBITDA by 28% in 2010 via a new pricing strategy.

Monterrey Y Alrededores, México

Reporting to North Bulk Sales Manager. Position responsible for developing Bulk client portfolio (large consumers serviced through Bulk tanks) through price-value contract negotiations in Northeast Mexico.• Secured 3 customers with bulk long-term contracts in 2009 despite the global crisis. Analyzed customer consumption trends, detected needs for industrial gas and thus presented solid business cases for conversion to bulk with their upper managers and headquarters.• Generated additional income of USD 1.5 million per year via 11% price increases in my region, improving profitability levels per customer.

Monterrey Y Alrededores, México

Reporting to Nuevo León Regional Manager. Managed a team of 14 people. Coordinating the operations of 5 Retail Megastores serving the industrial gas retail sector with team of vendors, drivers, salespeople and warehouse managers.• Organized open houses and a “Demo-van” with an average income of USD 35K per event.• Increased store sales by 22% in 2008. Achieved record sales in 3 out of 5 megastores.

Monterrey Y Alrededores, México

Reporting to Nuevo León Regional Manager. Prospecting and developing client portfolio of industrial gases and hardgoods (welding machines, welding, safety equipment, plasma cutting equipment, gas cutting equipment). Strengthening relationships with decision makers and doing application demonstrations.• Achieved a portfolio share of 70% in the sale of hardgoods (with my client portfolio).• Closed sales of special projects for 170K USD (CNC Tables with Oxy-cut and Plasma)• Awarded the “Outstanding Performance” prize 2 consecutive years (2006 and 2007), for increasing the sale of hardgoods in my territory by 50% vs. year ago.

San Luis Potosí Y Alrededores, México

In charge of San Luis Potosi Territory. Successfully developed new cement distributors. Sold rebar and wire rod to customers. Executed marketing strategies for brand differentiation.

Monterrey Y Alrededores, México

1.5 year New Talent Development program in all operative CEMEX areas such as Sales, Operations, Logistics, Staff Areas, Mixed Concrete.

Bachelor'S Degree, Industrial Engineering, Minor In Systems Engineering

Tecnológico de Monterrey holds the distinguished position of being the premier private university in Mexico and is widely recognized.

Master Of Business Administration - Mba, Organization Development

Sales Management Training, Sales

The Sandler Selling System is an innovative seven-step methodology designed for effective selling. This approach adopts a consultative.