Spearheaded strategic development and scaling of F&B services across MENAHighlights• Crafted and implemented the growth strategy of VOX Cinemas & MAF E home delivery business across MENA resulting in 9% contribution of the F&B total revenue • Spearheaded concession and kitchen operations research and transformation to aQuick Service model, resulting in 41% improvement in speed of service• Developed multiple F&B Strategies alongside brand managers and tracked their… Show more Spearheaded strategic development and scaling of F&B services across MENAHighlights• Crafted and implemented the growth strategy of VOX Cinemas & MAF E home delivery business across MENA resulting in 9% contribution of the F&B total revenue • Spearheaded concession and kitchen operations research and transformation to aQuick Service model, resulting in 41% improvement in speed of service• Developed multiple F&B Strategies alongside brand managers and tracked their respective initiative implementations by moderating monthly steering groups• Conducted 15 profitable geographical expansions across UAE, KSA, KWT for F&B Pop-ups to grow home delivery & front counter sales• Managed multiple partnerships like Pepsi, Haagen Dazs, Red Bull on collaborative F&B strategies, product innovations and ensured implementation across markets• Supported cross-functional teams: Operations, marketing, e-commerce, IT, design, H&S, real estate, CX and finance on multiple company-wide initiatives• Progressed from Product Manager to Head of F&B Strategy & Development within 4 years, earning accolades such as Top Talent for 2023 and 2022, Team of the Year 2021 Show less

Responsible for strategizing and managing McDonald's marketing & digital initiativesHighlights• Led online and offline media strategy planning and negotiations, securing up to 80% in media discounts, reducing costs while maintaining campaign effectiveness• Spearheaded the UAE launch of the McDonald's loyalty app with offers, CVM, driving +1m downloads by end of 2019 and increasing active users to 60 guests per restaurant daily• Optimized digital and updates for… Show more Responsible for strategizing and managing McDonald's marketing & digital initiativesHighlights• Led online and offline media strategy planning and negotiations, securing up to 80% in media discounts, reducing costs while maintaining campaign effectiveness• Spearheaded the UAE launch of the McDonald's loyalty app with offers, CVM, driving +1m downloads by end of 2019 and increasing active users to 60 guests per restaurant daily• Optimized digital and updates for digital platforms across 170 McDonald’s locations, including digital menu boards and ordering kiosks, dine-in & home delivery Show less

Designed & implemented media strategies for global brandsHighlights• Curated media strategies, media planning, buying and created campaigns that met and exceeded client expectations and objectives, including for high-profile clients such as McDonald’s UAE, Dabur, Goodyear Tyres, and Cadbury• Spearheaded multiple client pitches & media strategies across several industries• Achieved industry awards, including Silver FOM Award 2017 for McDonald’s UAE’s "No… Show more Designed & implemented media strategies for global brandsHighlights• Curated media strategies, media planning, buying and created campaigns that met and exceeded client expectations and objectives, including for high-profile clients such as McDonald’s UAE, Dabur, Goodyear Tyres, and Cadbury• Spearheaded multiple client pitches & media strategies across several industries• Achieved industry awards, including Silver FOM Award 2017 for McDonald’s UAE’s "No Distractions Billboard", and Bronze Dubai Lynx Awards for "Red Chili Burgers" Show less

• Worked with prominent brands such as Nestlé (Nido, Maggi) and Aujan (Barbican, Rani, Vimto), managing and optimizing their media planning and buying strategies.• Executed end-to-end media planning and buying processes, from initial client briefs to post-campaign measurement & final invoicing