Ramit Verma Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

Broad Role: Develop and lead data science-based products for Credit Line Assignment for consumers in International Markets in partnership with Strategy & Market Risk teams• Project 1: Built credit risk models for initial line assignment models for consumers in global markets with business impact of ~$2MN• Project 2: Built proactive line increase models for consumers in UK & Canada market with business impact of ~$3MNKey Learning & Achievements• Lead the credit line assignment initiatives keeping credit risk in check across markets driving profitable business growth • Engaged with various stakeholders across the globe to increase the data science-based models coverage for American Express

India

Broad Role: Develop data science-based products to drive commercial prospect acquisition and spend growth initiatives in partnership with Strategy, Marketing & Sales team for US Market and mentor the team members to get hands on with the portfolio• Project 1: Mentored and Developed Marketing models sensitive to unfortunate COVID scenario to drive profitable acquisitions• Project 2: Implemented suite of marketing models for critical Direct Mail channel for profitable targeting of the commercial prospects giving a 20% increase in efficiency of the campaigns• Project 3: Developed targeting models from scratch for Field Channel used for targeting large corporate clients leveraging new data sources such as Salesforce, etc.• Project 4: Developed targeting models for Telemarketing channel used to target small businesses giving a lift of 30% in responseKey Learning & Achievements• Mentored and conducted training sessions for new colleagues with regards to team specific Portfolio, Channels and Data Products• Successfully completed the ASPIRE Leadership Programme• Hands on knowledge of the US commercial prospecting portfolio across Telemarketing, Field and Direct Mail channels• Continuous improvement in incorporation of new prospect intelligence into the data products for better predictive capability

New Delhi Area, India

Broad Role: Leverage data science capabilities for efficient commercial prospect marketing campaigns thereby targeting high customer lifetime value prospects across US Market and International markets• Project 1: Developed first Spend model for Telemarketing channel used to target small businesses • Project 2: Understand and enrich data quality for execution of campaigns across Telemarketing channel • Project 3: Getting hands on with the newly transitioned International Market Prospecting models and monitor their performanceKey Learning & Achievements• Awarded the Superstar award by the Senior Vice President for setting up of Modelling pipeline for a new marketing channel• Technical Skills: HIVE, Python, ML algorithms, SAS, Hadoop

Gurgaon, India

I completed my MBA from Management Development Institute, Gurgaon. I was awarded the Post Graduation Program in Management (PGPM full time) with Marketing & Finance as dual specialization.

Gurgaon, India

Title: Pattern discovery among customers to determine who will be a future good revolver on credit with good accuracyFind patterns and develop analytical rules for customers with desired behaviour through hypothesis generation and validation using Machine Learning algorithms comprising of data mining techniques such as SPRIM, Naïve Bayesian Classifier, etc.

Gurgaon, India

Broad Role: Use data driven products and predictive models to gather customer marketing insights, optimize campaigns across channels• Predictive Data Analytics: Worked with a UK telecom major for customer acquisition & retention campaign management involving understanding business request, data retrieval & transformation, data analysis, hypothesis generation and insights discovery for model creation• Social Media Analytics: Led the social media analytics project for a Big Four consulting services client involving consumer sentiment analysis across social platforms such as Twitter, LinkedIn, Youtube and Google+. Tapping the public nerve via social media during FIFA 2014 to measure brand effectiveness of a financial services client in comparison with its key competitor• Market Research: Performed market research studies on brand perception & performance, consumer behaviour, market assessment • Trained team members on Data Visualization in Tableau for preparing intuitive and interactive marketing dashboards as a value add to the client

Electronics and Communications

Study of various telecom equipments and technologies being used at telecom companies currently.

Post Graduate Programme In Management (Pgpm), Marketing

Bachelor Of Technology (B.Tech), Electronics And Communications Engineering

Science